When it comes to the holiday season, it’s no secret that 2020 is an unprecedented year. In such uncertain times, how you advertise your products digitally means more than ever. Now since we are past Black Friday and Cyber Monday, don’t get discouraged. You still have a fighting chance! Take it from a premier digital agency Raleigh NC.Holiday advertising has always been tricky. First you have increase competition and higher buy-ins, second you have your competitors pushing the exact same thing, and in 2020, you have the COVID-19 pandemic holding you back. Don’t fret my friend, there is a light at the end of the tunnel, and I am going to share four tips with you to help you dominate your advertising this holiday season.

Optimize Those Holiday Campaigns

When it comes to holiday advertising, it is now more important than ever to optimize your campaigns towards online shoppers, especially within the search market. During the pandemic, we’ve noticed a huge spike in searches on the Google search network on both mobile and desktop devices.

One thing about holiday shopping trends is that most holiday shoppers are looking after traditional business hours. To accommodate this, you will need to ensure that your budget is properly optimized from the get-go (or entrust a digital advertising agency Raleigh NC to do it for you). There are a variety of ways you can accomplish this, one of them being dayparting. Dependent upon your business (if you have an e-commerce platform) it may be wise to daypart your ads to only show between 5pm and 5am each day. In contrast, if you are only accepting orders via phone due to a lack of e-commerce capabilities, you will need to make sure someone is capable of answering phones when you have your ads dayparted. Holiday shoppers are swift, if they don’t get what they need quickly, they will move on to the next retailer.

Be Unique & Stand Out!

Speaking of other retailers, you know that competition is going to be stiff this year and you will need to do everything within your power to stand out and get noticed. During the holiday season, you are vying for attention amongst a crowd of other retailers and it isn’t always easy to get noticed, lucky for you there are some common things you can do to stand out amongst the madness.

Easy Ways to Stand Out:

1. Utilizing curbside pickup in your ad copy
2. Using promotion extensions whenever possible
3. Utilizing remarketing and retargeting ads across all platforms
4. Adding in-market audiences into campaign targeting
5. Using Dynamic Search Ads and Responsive Search Ads
6. Adding in callout extensions

Lastly, and this won’t make you stand out on the front end, but use proper budgeting techniques to ensure you are in front of the right audience at the right time. You will want to make sure that your bids are competitive in this final stretch of the holiday season.

Go All In

I’ve mentioned e-commerce multiple times throughout my tips and to be frank, if you haven't jumped on the e-commerce bandwagon yet, you are unfortunately already behind most of your competitors. To be successful in a pandemic world this holiday season you truly need to be utilizing some form of e-commerce. Even if it’s something quick just to get you through the holiday season on Facebook Marketplace or setting up a Mercari store. There are many quick and easy ways to utilize e-commerce transactions this holiday season!

Slay the Holiday

Now that you have these three easy tips, get cracking and start slaying the holidays all season long with your advertising. If you have any questions or need some additional help, feel free to contact us and we can guide you in the right direction!