Hulu has quickly become one of the most popular streaming services available. As of 2021, it has over 42.8 million Hulu subscribers in the United States alone. Given its massive audience, it's no wonder that so many businesses are eager to advertise on Hulu. But what are the benefits of advertising on Hulu? Let's take a look at the benefits of advertising on Hulu from the digital advertising experts at Red Shark Digital marketing agency near me.

Advertising on Hulu

Hulu Advertising offers a unique opportunity for businesses to reach a wide variety of consumers. One of the great things about Hulu is that it has a diverse range of content, which means there is something for everyone. Diverse content that draws in a wide range of consumers is ideal for businesses that want to target a specific demographic. They can choose to advertise on shows that are most likely to be watched by their target audience.

Hulu Advertising for Receptive Viewers

Another benefit of advertising on Hulu is that it allows businesses to reach consumers engaging in what is known as "lean-back" viewing. In "lean-back" viewing, consumers are relaxing and commonly not actively viewing the ads they're seeing. However, research has shown that even when viewers are not paying close attention, they still register branded messages and recall them later. So, even though viewers may not be paying close attention to your ad while watching it, they will still remember your brand afterward through Hulu Advertising.

Hulu Advertising Dynamic Ad Insertion Feature

Finally, advertising on Hulu with a marketing agency near me allows businesses to use dynamic ad insertion (DAI). DAI is a relatively new technology that permits ads to be inserted into programming in real-time based on various factors such as viewer location, time of day, and viewing device. This new level of access allows businesses to deliver highly relevant and targeted ads to viewers, which may result in higher click-through and conversion rates with Hulu Advertising.