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How to Reach a Wider Audience to Grow Your Digital Marketing Business

December 5, 2022
May 1, 2023

How to Reach a Wider Audience to Grow Your Digital Marketing Business

Red Shark Digital

Keeping a business afloat in the digital marketing world is no small task. To compete, the leaders in digital marketing Greenville NC at Red Shark Digital must think outside the box to stand out and capture the audience's attention. Within an already saturated agency market, having a website and occasionally posting blogs or social media updates won't cut it. On the flip side, the digital marketing business is an amazing venture with an annual growth rate of 13.3 percent in 2022 in the U.S. So, if you dominate this field correctly, there's abundant potential to earn a fortune.

To thrive and grow in this business, you need to find ways to reach a wider clientele and give them a reason to keep coming back for more. The following nine tips unlock insight to expand your digital marketing business, so you can attract new customers and keep flourishing.

Get to know these nine tips from Greenville NC internet marketing professionals:

1. Enhance Your Video Marketing With Subtitles and Effectiveness Tweaks

Video Marketing Tactics | Red Shark Digital

Videos are an excellent way to market your business and attract new customers. Marketing videos are typically short, and they outline the benefits of your product or service. You can also create videos for tutorials, walkthroughs, and service demonstrations. Video testimonials are another great option for those with videography experience. As video testimonials visualize the details, this format is preferred by 47 percent of people.

However, there are a few tweaks that you must make to enhance the accessibility and effectiveness of your video.

Since your motive is to reach a wider audience, you do not want to exclude anyone based on their natural characteristics. For instance, some people are hard of hearing or deaf, so they can't access your video content properly. If you haven’t done anything about them, you’re excluding them from being your audience.

You don’t want to do that, right? So, the best way to make your video content accessible to those with hearing disabilities is to add subtitles. It may seem a demanding job, but it really isn’t demanding in this era of cutting-edge technologies. You can use an AI-based subtitle generator that automatically generates subtitles within a few minutes and won’t even cost you much.

Then, to maximize the effectiveness of your video marketing campaigns, make sure to include the following:

  • A catchy and attention-grabbing title
  • A clear and concise call to action
  • High-quality content, such as lighting and sound
  • A compelling and engaging thumbnail Image, and
  • Video search optimization

You can use video marketing in several ways, such as creating videos for your business website, social media channels, and YouTube. Upload videos on other video-sharing platforms, like Vimeo and DailyMotion. To reach a wider audience, digital marketing Greenville NC professionals also suggest agencies collaborating with other YouTubers and syndicating their videos.

2. Change Up Your Ad Tactics

Digital Advertising Greenville NC Tips | Red Shark Digital

90 percent of searchers are unsure of the brand they want to buy before beginning their search. Since they’re indifferent at this step, you can easily take them to your brand with the help of your ads if they’re popping up in front of them. However, when it comes to your ad campaigns, don’t be afraid to change things up. Find ways to reach your audience that are both relevant and effective, regardless of the type of ad you choose.

Static ads are simple ads that appear in a specific place at a specific time. These can be in the form of a banner ad or even a sponsored post. While these ads are a great way to promote your business, they can get stale and repetitive if you don’t vary the content. Dynamic ads, on the other hand, are more personalized and specific. These ads change based on the person looking at the ad, their interests, and their online browsing history.

Dynamic ads are a more effective way to reach your audience, as they are much more personalized and relevant.

3. Add Delighted Clients’ Testimonials on Landing Page

Make your pages come alive with testimonials from happy clients who have seen great results from your services. Include a mix of short and long testimonials to give your visitors a better idea of your business and what it can do for them. Be sure to include a few testimonials on your homepage to give potential customers an idea of what to expect from your services. When you add testimonials to your landing and sales pages, you improve domain authority and can even boost your conversion rates by 34 percent.

After all, people want to know that they’re investing in a company that produces results.

4. Work on the UX of Your Business Website

Webflow Design Agency | Red Shark Digital

The user experience of your website is just as important as the content you’re publishing.  If your website has a clunky and outdated design, it won’t matter how great your content is. Poor UX keeps 90 percent of users away from your website. Our Webflow SEO agency avoids this by removing irrelevant and unnecessary information from your website and focusing on creating an easy-to-navigate layout. Prioritize your website speed, and build responsively across all devices to reach as many people as possible.

When it comes to the design of your website, it’s essential to stay true to your brand. You don’t want your website to look cluttered or unorganized. Instead, you want to create an inviting and easy-to-use layout that lets your visitors know exactly what your business is all about.

5. Write and Publish Success Stories of Clients on Your Website

Success stories are powerful tools that help you attract more clients while further strengthening your brand. Greenville NC internet marketing agencies, like Red Shark Digital, use these stories to showcase a variety of industries and individuals who have benefited from their services. Make sure you have permission from the individuals featured in your success stories before publishing them on your website. These stories are great ways to show potential clients that your business can help anyone, regardless of industry or former standings. You can use the stories on your website and social media channels to gain more exposure.

Not only will they help you attract more clients, but they’ll help you build a stronger relationship with your existing customers.

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