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Maximize Your Sales with Event Based Marketing: A Guide for Businesses

February 10, 2023
May 1, 2023

Maximize Your Sales with Event Based Marketing: A Guide for Businesses

Alaina Corsini

At Red Shark Digital, we understand the importance of holidays in driving sales and engagement for our clients. Holidays provide the perfect opportunity for businesses to connect with their target audience and make a lasting impression. With increased consumer spending, it’s the perfect opportunity to boost sales and drive revenue for your business. But how can you make your business stand out amongst the crowd? That’s where event-based marketing comes in. Maximize your growth potential with event-based marketing services with help from our team of marketing agency Raleigh NC strategists.

Benefits of Event-Based Marketing

Holidays are crucial times for businesses of all sizes and industries. Valentine's Day, the Super Bowl, Easter, and Halloween are especially significant holidays for business marketing in various industries. These holidays offer a unique opportunity for companies to showcase their products and services in a creative and relevant manner. So, why should your business capitalize on event-based marketing and advertising for event-specific holidays? Here are a few reasons our marketing agency Raleigh NC professionals recommend event-based marketing for your business to boost online visibility and reach your target audience:

  1. Increased Visibility - Event-specific holidays are a prime time for businesses to increase their visibility and reach a wider audience. By advertising during these times, businesses can attract new customers and build brand awareness.
  2. Seasonal Relevance - Event-specific holidays provide a relevant and timely context for businesses to promote their products and services. This makes it easier for businesses to connect with their target audience and drive sales.
  3. Competitive Advantage - By advertising for event-specific holidays, businesses can gain a competitive advantage over their competitors. This is because not all businesses take advantage of these opportunities, giving those that do a distinct advantage.
  4. Higher Engagement - People are more likely to engage with ads and content relevant to the holiday season. This increased engagement can lead to higher sales and a better return on investment for businesses.

With increased visibility, higher engagement, and competitive advantage, it’s a no-brainer for businesses to capitalize on the emotional appeal of the holiday season. The beauty of event-specific holidays is that they allow businesses to tap into the emotions and excitement of the season. For example, Valentine's Day is widely known for its romanticism, making it the perfect opportunity for florists, jewelry stores, and restaurants to showcase their offerings. Similarly, Halloween experiences higher volumes of customers looking for costumes, decorations, and other fun items, making it an ideal time for party supplies stores to advertise their products.

Successful Holiday Marketing Campaigns

One of the best things about advertising for event-specific holidays is that with successful holiday marketing campaigns offer a high ROI. During holidays, consumers are more likely to purchase gifts, treats, and other items related to the holiday. With the right digital advertising strategy, businesses can effectively target their audience and drive sales during these important times of the year. Our full-funnel marketing agency Raleigh NC experts suggest including retargeting, OTT/CTV, social media advertising, and SEO in your event-based marketing strategy to maximize results and transform conversion rates.


Retargeting is a powerful tool for businesses looking to reach their target audience during the holiday season. Digital retargeting involves showing ads to people who have already interacted with your brand, such as visiting your website or engaging with your social media accounts. With retargeting, businesses can show personalized ads to their target audience, increasing the likelihood of making a sale. For example, a florist can use local SEO Raleigh NC retargeting tactics to show a special offer to customers who have previously searched for flowers on their website for Valentine’s Day.

Event-Based Marketing Advertisements | Red Shark Digital
Valentine's Day Ad for Premier Spa & Laser Center

OTT/CTV Advertising

Over-the-Top (OTT) and Connected TV (CTV) advertising offers businesses the opportunity to reach their target audience through streaming services like Netflix, Hulu, and Amazon Prime Video. Our team of OTT & CTV advertising Raleigh NC distinguishes OTT and CTV advertising as being particularly effective for event-specific holidays, as more people are likely to be watching TV and streaming content during these times. For example, a candy company could advertise its holiday-themed products on streaming services during a popular holiday movie. Another example is utilizing video advertising for Super Bowl Sunday while consumers actively engage with commercials.

Business OTT & CTV for Event-Based Marketing | Red Shark Digital
Holiday Joy Hulu Ad for Booze Dogs

Social Media Advertising

Social media platforms, such as Facebook, Instagram, Twitter, and TikTok, are essential tools our marketing agency Raleigh NC uses to establish a path for businesses to reach their target audience during the holiday season. By targeting specific demographics, interests, and behaviors, businesses can show their ads to the right people at the right time. For example, a restaurant could use social media advertising to reach foodies in their area and promote their special holiday menu.

Event-Based Social Media Marketing | Red Shark Digital
Social Media Advertisement for Angus Grill

Search Engine Optimization

Search Engine Optimization (SEO) strategy prioritizes website optimization to rank higher in search engine results. During the holiday season, businesses can trust local SEO Raleigh NC strategists to identify Search Engine Optimization goals, target holiday-related keywords, and drive traffic to their website. For example, a gift shop could optimize its website for keywords related to holiday gifts, making it easier for customers to find their products. Gift guides for any business are a great way to creatively and strategically appeal to in-market audiences. With SEO for event-based marketing, businesses can display their best-sellers that speak to the occasion.

Business Holiday Gift Guide for Event-Based Marketing | Red Shark Digital
Holiday Gift Guide for Boat Lift Warehouse

Leverage Event-Based Marketing With Red Shark Digital

Event-specific holidays are a prime opportunity for businesses to drive sales, increase visibility, and connect with their target audience. By leveraging digital marketing agency Raleigh NC tactics, such as retargeting, OTT/CTV advertising, social media advertising, and SEO, businesses can effectively reach their target audience and achieve a high ROI during these important times of the year. If your business is looking to boost its advertising efforts during the holiday season, consider partnering with Red Shark Digital to achieve the results you want. Visit our website to kickstart your event-based marketing efforts and transform your ROI today.

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