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2023 Instagram Image Size Guide

November 12, 2021
January 2, 2024

2023 Instagram Image Size Guide

Red Shark Digital

In 2020, Instagram was in spot number four for most users of ANY mobile app- and holds spot number two on Red Shark Digital’s list of the 11 most popular social media platforms. In short, this means that viewing opportunities are abundant. Instagram is based solely on visuals, which makes the importance of posting high-quality, correctly sized images and videos at the top of the list of things to do. From feed posts and stories to reels and more, keeping up with the latest sizes and dimensions is no easy feat. Below is the ultimate and downloadable 2023 Instagram Size Guide from the leading Raleigh marketing agency, Red Shark Digital. Discover the optimal Instagram post size, Instagram video size, and Instagram reel size with the help of our experienced social media management Raleigh team!

Top-Requested 2023 Instagram Sizing Questions:

1. What is the maximum video size for Instagram?

3 seconds - 60 minutes

It depends on what type of video you are posting! An Instagram Story can be up to 15 seconds long, while main feed videos can be up to 60 seconds long. An Instagram live stream can be up to 60 minutes in duration. You can find more information on this question in the 2023 Instagram Size Guide below.

2. What are the different photo ratios allowed by Instagram?

1:1, 9:16, and 4:5

Instagram first started with Square shaped images. The ratio being 1:1. Then, we moved into rectangular images with horizontal and vertical orientations. Instagram recommends an aspect ratio of 1.91:1 for horizontal or landscape images. However, our Raleigh marketing agency is letting you in on a pro tip: you can stretch your ratio as far as 16:9. Lastly, vertical or portrait orientation images should stay within the 4:5 aspect ratio range. If you start getting into larger ratios such as 4:7, parts of your image will be cropped out. This can be a difficult concept to understand, we know! If you’d rather leave your Instagram posting and sizing to the professionals, contact our Raleigh marketing agency, Red Shark Digital.

**3. How to resize photo for Instagram?

You can resize photo for Instagram straight from the platform or with your phone! After uploading your image to post it on Instagram, the app will crop the image for you. However, you can use the arrows in the bottom corner and your fingers to drag the image to select what you want to capture. Instagram will automatically crop your vertical images to a 4:5 ratio. You can also resize photo for Instagram by cropping the image in your phone's photo editing option.

4. What is the Instagram profile photo size?

320 x 320 pixels

Yet, our social media management Raleigh experts recommend uploading images with a larger pixel count, such as 180 x 180. This Instagram profile photo size ensures that your profile picture is a high-quality, sharp image whether viewers are on their mobile app or desktop. While Instagram has you select a square image for your profile picture, remember that the image will be cropped to a circle. Make sure you don’t have any content in the corners of your profile picture that you want to be seen!

2023 Instagram Size Guide-

Sizes of Instagram Images-

  • Instagram Profile photo size- 320 x 320 pixels
  • Instagram post sizes-
  • Square- 1080 x 1080 pixels
  • Portrait- 1080 x 1350 pixels
  • Landscape- 1080 x 566 pixels
  • Thumbnail images- 161 x 161 pixels

Instagram Video Sizes-

  • Square- 600 x 600 pixels
  • Landscape- 600 x 315 pixels
  • Portrait- 600 x 750 pixels
  • Carousel video dimensions- 600 x 700 pixels
  • Minimum length for Instagram video- 3 seconds
  • Maximum length for Instagram video- 60 seconds

Instagram Story Sizes-

  • Portrait- 1080 x 1920 pixels
  • Landscape- 1080 x 566 pixels
  • Maximum length for Instagram story- 15 seconds
  • Maximum number of clips that can be posted to Instagram story in a day- 100 clips

Sizes for Instagram Live & Reels-

  • Instagram reels dimensions- 1080 x 1920 pixels
  • Maximum length for Instagram Reels- 30 seconds
  • Maximum length for Instagram Live- 4 hours

As you can tell, sharing and advertising on Instagram’s various feeds can optimize your organic reach quickly. Don’t let the confusing components of posting to Instagram keep you from reaching and exceeding your social media goals in 2023. If you are ever unsure of a size or length, download our full social media size guide for 2023 to refer back to whenever you feel the need, or contact social media management Raleigh experts at Red Shark Digital to let the social media gurus do what they do best.

Download our templates for the best social media image sizes to use in 2023

Want to save yourself some time and hassle while posting on your favorite social media platforms? Our social media management Raleigh professionals have generated a one-stop-sizing shop for the top 11 social networks used today. Download and refer to the social media size guidelines whenever you are creating, editing, or uploading content this year to optimize your posts and to take the guesswork out of the process. Utilize the additional information in this social media size guide to make posting to social platforms a breeze in 2023. Contact Red Shark Digital, the leading Raleigh marketing agency, for all of your social media marketing and management in 2023.

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