What Is Airtable Used For?

Airtable is quickly gaining traction as one of the most versatile and useful applications marketing agencies near me can use within their everyday processes. While applications, such as Microsoft Excel, have had their place in the business world for decades, Airtable takes that core database principle and expands on it through a variety of custom parameters. With that being said, it’s not an uncommon thought to wonder just what is Airtable used for? Can Airtable replace Microsoft Excel and other similar tools? Let’s take a look at some of the reasons Airtable is making waves within marketing agencies near me.

What Exactly Is Airtable?

Foundationally, Airtable is a database tool that can be used to store information. Items such as contact information, addresses, product details, etc. can all be stored within Airtable. Airtable also allows for that information to be viewed within a variety of formats, depending on what is most relevant to marketing agencies near me. One way to better understand what is Airtable used for is by taking a look at a Gantt view. For those not familiar with Gantt charts, Gantt charts allow the user to view the overall timeline of any given project. Within this, marketing agency Greenville NC users can keep track of goals, and project milestones, set up notifications, and track the days on any given project or sprint. Another major upside of the platform is the ability to sync with other tools, such as Salesforce, eliminating the need for manual uploads across multiple platforms or tools as all information will be synced together.

Another great integration that optimizes all that encompasses what is Airtable used for is Nobull. Nobull is a tool that allows Airtable to sync with Webflow CMS, without having to run through a third-party application like Zapier. This effectively allows marketing agencies near me to change, update, and push Airtable data to Webflow CMS fields seamlessly. For those wanting to pull data into their website, this is a game-changer.

Why Airtable Has Already Replaced Microsoft Excel

This topic comes down to one core principle - customization. As part of the “no-code” movement, Airtable allows for the unique ability to build a tool from scratch that is tailored to the marketing agencies near me business, product, project, or client. Regardless of what industry you are in, having the ability to build a custom application with no coding required, that is specifically streamlined for your use case, is invaluable. For example, if you are a local restaurant that wants an all-in-one tool to track everything from the menu items offered, drinks, ingredients, events, send automatic social media updates, etc. Airtable will give you the ability to set up a specific application, based on those parameters, that will track and automate all of those items while providing the data in a visually appealing way to you or any other members of your marketing agency Greenville NC team.

Red Shark Digital | Marketing Agency Greenville NC

Whether you are wanting a simple spreadsheet to keep track of leads, or a fully built application to streamline your entire marketing agencies near me business process, Airtable could be the solution for you. With the ability to customize almost every aspect of the platform, an application can be built for any scenario. The possibilities for what is Airtable used for are endless! Red Shark Digital, the leading marketing agency Greenville NC, specializes in a wide variety of digital marketing-related services. Whether you are looking for a new website with Airtable database functionality, search engine optimization, paid advertising, or more information about what is Airtable used for, we have you covered! Check out our new website or give us a call for more information.