How is SEO Used in Digital Marketing?

May 19, 2023

How is SEO Used in Digital Marketing?

Hannah Eccleston

Search engine optimization (SEO) is the method of website optimization which boosts a company’s rankings in organic search results. Digital marketing agencies will use SEO to drive results to their websites and increase the sites ranking within search engines. At Red Shark Digital, we utilize this practice to improve our clients visibility in organic results and website traffic.

Organic Search Results

When you use a search engine, the first results that do not have “ad” or “sponsored” next to them are the organic results that are there as a result of SEO Raleigh NC expert strategy. Search engine algorithms are going to direct traffic to one website over another because of ranking factors such as:

  • keywords
  • internal links
  • external links

All of these tools can help improve SEO for your website. Implementation of keyword research, use of internal page links, and external site links are some of the best ways to improve a site’s rankings within organic search engine results. This benefits the clients because the closer a site is to the top of the first page of search engine results, the more website traffic they are likely to receive.

Improving Your On-Page SEO

Optimize With Keywords

Keywords are words and phrases used in content that signal to the search engine that a page has relative information a user is searching for. When utilizing keywords, make sure to perform research on search traffic, previously ranking keywords, and current trends in order to increase page rankings in the search engine results pages (SERPs).

Build Internal Linking Strategy

Internal links are links to other areas of your own website. These can help direct a user through the content on your site, and they are also noticed by search engine algorithms. Internal links can help a search engine find more pages on your site, that may be relevant to other searches. For example, on the Red Shark Digital website, our strategists utilize a variety of internal links to guide a user through our pages to provide more information on the digital marketing Raleigh NC services we deliver.

Add Value With External Links

External links are links to other relevant sites which helps Google determine its topic further. These help search engines determine if your content is relevant to other searches or other websites. When working with SEO Raleigh NC professionals, external links are a beneficial tool but can have the opposite effect when too many links are used, or, when the links go to spam or suspicious websites.

Reach Target Audiences Using Expert SEO Practices at Red Shark Digital

Search engine optimization, or SEO, is used in digital marketing to drive foot traffic to websites and improve site visibility in organic search results. Red Shark Digital SEO strategists optimize for Google through the use of specific key words, phrases, and links to internal pages and external sites. To learn more about how SEO can improve your **digital marketing Raleigh NC** campaign, visit our website and schedule your first meeting with a sales team member today.

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