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How is SEO Used in Digital Marketing?

May 18, 2023
February 20, 2024

How is SEO Used in Digital Marketing?

Hannah Eccleston

Search engine optimization (SEO) has shown its power as a beacon of strategic prowess. SEO is a method of website optimization that boosts a company’s rankings in organic search results. If you’re a business owner seeking to unravel the mysteries of SEO, working with a qualified SEO consultant to develop an on-page SEO process can help drive results and increase search engine rankings. Revolutionize your brand’s visibility with the proper strategy while working with the right digital marketing agency. Let our experts investigate the best on-page SEO techniques and how we use these processes to drive online success.

Organic Search Results

At its core, SEO is the art and science of enhancing a website’s visibility on search engines like Google. When you use a search engine, the first results that do not have “ad" or “sponsored” next to it is what we call organic results. With a proper strategy optimizing various website elements, you tell search engines that your content is relevant, credible, and valuable to users. Search engine algorithms are going to direct traffic to one website over another because of ranking factors such as:

How to Improve Organic Search Results

Implementation of keyword research, use of internal page links, and external site links are some of the best advanced on-page SEO techniques that help your website improve organic search results. The closer a site is to the top of the first page of search engine results, the more website traffic it will likely receive.

On-Page Keyword Optimization

Keywords are an essential step for the on-page SEO process. On-page SEO keywords are words and phrases used in content that signal to the search engine that a page has relative information a user is searching for. Understanding the terms your potential customers use to search for products or services is crucial in building relevant content. When utilizing on-page SEO keywords, our team researches search traffic, previously ranking keywords, and current trends to improve organic search results and increase page rankings in the search engine results pages (SERPs).

Internal Link Building in SEO

Internal links are links throughout your website, guiding users to other areas on your site. The importance of internal linking for SEO helps direct a user through the content on your site to ensure they are finding exactly what they are looking for. Internal link building in SEO is one of the essential advanced on-page SEO techniques because it helps a search engine find more pages on your website that may be relevant to other searches.

External Linking in SEO

External linking in SEO is another tactic that can benefit the on-page SEO process. External links link to other relevant sites outside of your website that are reliable and quality external sources. Regarding the quality and quantity of links, SEO professionals showcase various preferences. A substantial 56.2% advocate for a balanced approach. The relation between external links and SEO is that they help search engines determine if your content is relevant to other searches or websites. Quality external links and SEO strategy build:

  • Authority
  • Trust
  • Credibility
  • Relevance

All these characteristics are crucial to helping improve organic search results.

Enhance Your On-Page SEO Process With Experts at Red Shark Digital

Search engine optimization is used in digital marketing to drive foot traffic to websites to improve site visibility in organic search results. By collaborating with an SEO expert on the best on-page SEO techniques, we at Red Shark Digital can develop an on-page SEO process that helps increase your ranking on search engines while providing a user-friendly experience. To learn more about how SEO can improve your digital marketing campaign, contact our expert SEO consultants today to schedule your first meeting!

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