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Top 50 Social Media Use Statistics of 2023

November 29, 2023
November 29, 2023

Top 50 Social Media Use Statistics of 2023

Red Shark Digital

Unearthing data-driven insights is a surefire way to truly understand any phenomena, social media management included. 2023 has been an incredibly pivotal year in redefining the landscape of our digital social interaction, and the numbers have a lot to say about it.

In this article, we break down the ‘Top Social Media Use Statistics of 2023’ to offer a snapshot of current trends, behaviors, and impressive milestones.

All of our stats are meticulously curated and sourced, providing you with an informative yet brief overview without overwhelming you with too many numbers. So, let's dive straight into the data labyrinth!

  1. As of 2023, there are 4.48 billion social media users globally. This is an increase of 9.5% from the previous year (Source: Datareportal, 2023)
  2. The average daily time spent on social media by internet users worldwide is 145 minutes (Source: Statista, 2023)
  3. Facebook continues to be the most popular social media platform with 2.89 billion active users (Source: Facebook, 2023)
  4. Instagram has crossed the 1.5 billion user mark in 2023, showing a 13.3% increase from 2022 (Source: Statista, 2023)
  5. TikTok has seen a whopping 25% growth rate, reaching 1.2 billion monthly active users (Source: ByteDance, 2023)
  6. LinkedIn, the professional networking site, has 810 million users as of 2023 (Source: LinkedIn, 2023)
  7. 46% of global social media users reported purchasing something after seeing it advertised on social media platforms (Source: Sprout Social, 2023)
  8. 70% of Gen Z users reveal TikTok as their favorite social media platform (Source: Global Web Index, 2023)
  9. Social media videos generate over 1200% more shares than text and image combined (Source: Little Bird Marketing, 2023)
  1. Businesses are set to spend an estimated $48 billion on social media advertising in 2023 (Source: eMarketer, 2023)
  2. Among social media platforms, Instagram records the highest engagement rate at 1.60% (Source: Rival IQ, 2023)
  3. 66% of social media users believe customer service via social media has made it easier to get their problems resolved and questions answered (Source: Hootsuite, 2023)
  4. 73% of marketers believe that their efforts through social media marketing have been "somewhat effective" or "very effective" for their business (Source: Buffer, 2023)
  5. 92% of all Instagram users say they've followed a brand, clicked on its website, or made a purchase after seeing a product/service on the platform (Source: Facebook, 2023)
  6. Twitter has over 397 million daily active users in 2023 (Source: Twitter, 2023)
  7. Pinterest reached 600 million monthly active users in 2023 (Source: Pinterest, 2023)
  8. 90% of social media users try to reach out to brands or retailers on social platforms (Source: Sprout Social, 2023)
  9. Snapchat’s DAUs (Daily Active Users) have reached over 365 million in 2023 (Source: Snapchat, 2023)
  10. There are 3 billion annual viewers of unboxing videos on YouTube (Source: Think with Google, 2023)
  11. 85% of US internet users watch monthly video content on their mobile devices (Source: Neilson, 2023)
  12. 46% of social media traffic to B2B company sites is from LinkedIn. (Source: FoundationInc, 2023)
  13. 83% of the time spent on social media happens on mobile (Source: Accenture, 2023)
  14. Instagram ad revenue reached $20 billion in 2023 (Source: Statista, 2023)
  15. Facebook's average revenue per user is $30.03 (Source: Facebook, 2023)
  16. The average click-through rate in Google Ads across all industries is 3.17% on the search network (Source: Wordstream, 2023)
  17. 70% of YouTube views come from mobile devices (Source: YouTube, 2023)
  18. Influencer marketing is expected to be a $15 billion industry by the end of 2023 (Source: Business Insider, 2023)
  19. Only 5% of US marketers are not using any social media platforms for marketing (Source: Statista, 2023)
  20. 58% of social media users view Facebook as the "most important" social media platform (Source: Pew Research Center, 2023)
  21. 105.4 million Americans will use Instagram at least once a month in 2023, up from 96.6 million in 2021 (Source: eMarketer, 2023)
  22. 300 hours of video are uploaded to YouTube every minute (Source: YouTube, 2023)
  23. 60.7% of marketers found that visual content is absolutely necessary for their 2023 marketing strategy (Source: Venngage, 2023)
  24. 45% of internet users say they feel "worried or uncomfortable" when email and Facebook are inaccessible (Source:, 2023)
  25. 91% of all social media users access social channels via mobile devices (Source: Lyfemarketing, 2023)
  26. For millennials, social media is their preferred channel for customer communication (Source: SDL, 2023)
  27. The total global social penetration rate is 57% in 2023 (Source: Datareportal, 2023)
  28. Brands posted an average of 2.5 Stories per day on Instagram in 2023 (Source: Socialbakers, 2023)
  29. 67% of surveyed Instagram users stated they use the app for shopping (Source: Facebook, 2023)
  30. Influencer marketing on TikTok generates $1.4 in profit for every $1 spent (Source: Influencer Marketing Hub, 2023)
  31. Twitter ad engagements increased by 23% in 2023 (Source: Twitter, 2023)
  32. B2B marketers are using LinkedIn 94% of the time to distribute content (Source: LinkedIn, 2023)
  33. Over 30% of teenagers consider Snapchat their most important social network (Source: Piper Jaffray, 2023)
  34. 60% of Linked In users have a high influence on B2B purchase decisions (Source: Omnicore, 2023)
  35. The average engagement rate on Instagram for brands is 0.8% (Source: Rival IQ, 2023)
  36. 52% of brand discovery online happens in public social feeds (Source: Facebook, 2023)
  37. Facebook stories have 500 million daily users (Source: Facebook, 2023)
  38. Instagram users have grown by 100 million in 6 months in 2023 (Source: Instagram Press, 2023)
  39. The average person has 8.6 social media accounts (Source: Global Web Index, 2023)
  40. 97% of digital consumers have used social media in the past month (Source: Hootsuite, 2023)
  41. Over 50 million small businesses are using Facebook Pages to connect with their customers (Source: Facebook, 2023)
  42. Reddit has 166.000.000 monthly visitors, a quarter of which are Gen Zs (Source: My Codeless Website, 2023)

Wrapping Up Social Media Strategies for 2023

Looking at the vast array of statistics presented, it's clear that social media continues to leave an indelible imprint on our everyday lives and business operations.

As we navigate through 2023, these numbers serve as a testament to how the digital world influences our habits, purchases, and societal interactions.

From the rising popularity of platforms like TikTok to the ever-increasing time we spend scrolling, liking, and sharing - social media is more than just a trend; it's an integral part of our contemporary reality.

Let's keep an eye on how these numbers evolve, bringing new insights, opportunities, and surprises, transforming the digital landscape further. The rest, as they say, is still unwritten.

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