Tactic Library

Search Retargeting

Retargeting
Updated:
April 11, 2022

Converting Window-Shoppers into Buyers

Retargeting provides one of the best methods to convert lost prospects and ensure existing customers stay engaged. A key strategy of paid advertising, retargeting increases sales by influencing important aspects of the customer purchase decision path. We integrate sophisticated contextual and behavioral targeting technology and creative design customized by the consumer’s website and search experience to deliver the most relevant and actionable messaging needed to drive conversion. By converting otherwise lost bounce traffic, we develop campaigns that drive sales and maximize ROI.

SEARCH RETARGETING

Marketing to those who are searching for your products and services.

  • RELEVANT KEYWORD TARGETING
  • CATEGORY CONTEXTUAL
  • VERTICAL SEARCH ENGINES

SITE RETARGETING

Serving ads to users who have previously been on your website.

  • WEBSITE PIXELS
  • WEB ACTIVITY MONITORING
  • CROSS-PLATFORM REACH

CRM RETARGETING

Targeting users from an existing database.

  • LIST FORMATION
  • OFFLINE CUSTOMER DATA
  • DATA ONBOARDING

PILLARS OF SUCCESS

  • Visitor Segmentation
  • Budget Optimization
  • Creative Rotation
  • Demographic & Contextual Targeting
  • Niche Targeting
  • Cross-Platform Capabilities

RESULTS YOU CAN EXPECT

  • Reduced Cart Abandonment
  • Increased Conversions & Engagement
  • Expanded Marketing Reach
  • Competition Differentiation
  • Brand Recognition

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