Tactic Library

Contextual Targeting

Programmatic
Updated:
April 11, 2022

What is Contextual Targeting?

Contextual targeting is another tactic Red Shark Digital uses to push paid display ads on sites, apps, and web pages that your business's ideal audience is most likely to visit. This method of targeting uses precise keywords or topics you’ve chosen based on our in-depth keyword research and recommendations. Your ads are created by our Creative team to appeal to your target audience, and your ads are then shown on relevant sites where your audience is most likely to be.

This tactic works best for branding and promotional purposes, as it interrupts a user's attention while browsing, shopping, or watching videos online. While they may not be researching or shopping for your product or services at that moment, your brand will remain top of mind whenever they are ready to convert, need your service, or in-market to buy in the future.

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