Tactic Library

Local Programmatic

Programmatic
Updated:
April 11, 2022

For small businesses looking to gain an edge over their competitors, Local Programmatic allows us to buy ads and media that will offer a localized approach to your advertising strategy.

Programmatic Advertising is all about understanding what will reach your audience and the best ways to target them. Artificial Intelligence technologies use algorithms to analyze a visitor’s behavior, allowing for real-time campaign optimization. These systems analyze millions of data features to decide if a consumer is more likely to make a purchase. In other words, this will help us determine the best audiences to target who are most likely to convert into a sale.

A highly efficient approach to traditional ad buying, we can use this data to create meaningful campaigns that will target your audience more efficiently. Cheaper than traditional ad buying, Programmatic also has the ability to reach users across digital devices and serve to the consumer on both their laptop and mobile device.

TARGETED DISPLAY

Taking user behavior into account before wasting impressions.

  • MOBILE OPTIMIZATION
  • SEARCH/CATEGORY/CONTEXTUAL
  • GEO-OPTIMIZATION

OPTIMAL AD PLACEMENT

Serving your ad to users who have already shown intent to purchase your products.

  • BEHAVIOR-BASED TARGETING
  • INTENT-BASED MARKETING
  • LOCATION-BASED PLACEMENT

REAL-TIME BIDDING

Competing for the best deal, while still reaching the users who are more likely to convert.

  • COMPETITIVE CPM
  • OPTIMAL INVENTORY
  • RELEVANT AD DELIVERY

PILLARS OF SUCCESS

  • Powerful Data Management
  • Minimized Ad Fraud
  • Relevant Impressions
  • Transparency
  • Quality Platforms
  • Real-Time Data Insights

RESULTS YOU CAN EXPECT

  • Real-Time Measurement and Optimization
  • Digital Properties Across Multiple Screens
  • Powerful Data to Maximize Results
  • Increased Efficiency and Targeting Abilities

View WorkStart Your Project
March 25, 2019
What is Programmatic Advertising?