Tactic Library

Programmatic Video

Programmatic
Updated:
April 11, 2022

Programmatic Video Advertising

Programmatic video advertising serves as a crucial component of any digital marketing mix. It helps advertisers get in touch with millions of users in a multitude of ways due to the simple fact that programmatic videos are able to reach users across any web-connected device. Programmatic video advertising benefits marketers who want to expand reach and flexibility. Users and consumers today have more access to apps and websites than ever before. Because of this, Red Shark Digital can target any audience through connected devices, smart TVs, smartphones, desktops, laptops, and tablets, which is exactly where programmatic video advertising succeeds. With superior targetability and advanced attribution, programmatic videos provide immense value for every digital advertiser.

Did You Know…

  • 90% of today’s digital display ads transact via programmatic advertising.
  • 70% of today’s CTV ads transact via programmatic advertising.

A best practice is to serve programmatic video ads to users based on their behaviors and intent:

  • Target by analyzing browsing tendencies, buying behaviors, and more.
  • Reach consumers based on keyword searches and contextual content.
  • Retarget website visitors for greater engagement and conversion activity.

All of these strategies available use audience-first targeting methods to drive programmatic video campaign performance. With Search Retargeting and Keyword Contextual, Red Shark Digital can target audiences based on online behaviors, using recent searches and content consumption to deliver targeted display ads. A pixel placed on your website collects user data, following their next moves online and browsing habits. This data is used to retarget site visitors, ultimately creating conversion funnels for greater engagement.

Programmatic Video Advertising

With these tactical strategies, Red Shark Digital has the capability to show your company’s programmatic video ads in a more targeted than ever before. Contact us today to get started!

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