If you add a video to your companies landing page, the average time spent increases from around 50 seconds to 6 minutes. Now you’re probably thinking, “ Wow, that’s a pretty big increase” and yes, it is. We wouldn’t be talking about this if it weren’t as imperative as it is in today’s market to have some kind of video for your business. Video marketing has established its place atop the content leaderboard and it’s been that way for a couple of years now. It’s time to explore some video options for your business so let’s take a look at what’s available.
I’m about 99% positive that if you have made it this far, 1. You have great taste and 2. You probably either own or work at a business that has an amazing team of talented business professionals. If that’s the case, corporate videos can help visualize who you are for potential clients and other industry professionals within your field.
But why does the general public need a better visualization of our business? It’s simple. You are awesome, and people need to know. Think of it this way - In business, and growing up, I was always told that the handshake was vital to building a relationship with whomever you were meeting. The same rule can be applied here, your business’s landing page with a video showing the bright faces and minds that represent your company is equivalent to an eye-ball handshake.
Above is a screenshot of one of our customer reviews from Google. Now, this is great, and their words are very kind and we appreciate them immensely, but how much validity does this give you? How might you react to seeing a real client take the time out of their day to come to your place of business, sit in front of a camera, and sing your praises? The message and validity become so much more powerful then because you have someone to look at and relate with.
Clients who are happy with your work and services will surprise you with how gracious they are with their time. Just reach out to them and see if they would be interested... the filming part doesn’t take too long. And in the end, you’ll have a powerful customer testimonial that will help other prospective clients pick you over the other guys.
We provide video production services across Eastern North Carolina. Most of our video production work currently comes from the Raleigh area and Greenville, NC. So if you’re looking for an experienced digital agency that can craft together a video for your business, Red Shark Digital can help.
Corporate videos, testimonials, banners, event videography, general filming, and editing. As a full-service digital marketing agency, we proudly offer all of these services. All of these videos help to boost your overall engagement and make your business stand out from the rest. Just remember, the simple inclusion of a video on your landing page increases the time spent by about 5 minutes!