The beginning of a New Year. 2020 has arrived and so has the chance to make it your most productive year yet. So, what are we doing to better ourselves this New Year? We’re focusing on boosting our creativity. The reason being, to stay relevant. The roaring ’20s has been rebirthed and so has the need for innovation and progress. The marketing world is unrelenting and full of unexpected changes, problems, and opportunities never faced by anyone before us. We cannot expect success by applying old solutions to new problems. More than ever before, creativity is required to be competitive.As a creative agency, we need to stay up to date with everything that is happening within the marketing world. With that being said, creativity and innovation are at the forefront of this year’s necessities. To meet demands and stay ahead of trends, we must improve our creativity. Here are some areas that we’re going to focus on to keep our creative services on track for the new year! If you need creative services in Greenville, NC, contact Red Shark Digital.
Innovation is often perceived as a grand ah-ha moment that was born in one fantastic moment. Sometimes that is the case, but oftentimes, innovation is slow and methodical. The benefit of chipping away at innovation slowly is that each time you do something small, you pave the way for something bigger to follow. Keep grinding, keep failing, keep creating. The breakthrough will come.
Inspiration is all around us. This year we’re opening our eyes to the world around us, and recording everything that inspires us. We all usually write things down when a brain blast comes creeping in, but the idea can be captured in a number of different ways. Creating a personalized mood board for yourself on Instagram using the saved feature is one of our favorites. Other than that, take pics, draw, write, and record anything and everything that inspires you.
Getting out and moving can be extremely beneficial to the creative juices. I’m sure you’ve heard of walking interviews and the benefits that they have, so the same rule can be applied here. Get moving, and you’ll discover you can think clearer and observe more. We like to do small challenges throughout the day to give our bodies a break and our brains a boost. It’s fun, rewarding, and gives us a nice little break.
Start your creative process off right by getting yourself mentally and physically prepared. This can be a morning bottle of G-Fuel, playing your favorite song, reading an interesting blog, or listening to your favorite podcast. Do whatever it is that puts you in good spirits before you start your day. Think of it as throwing gas on the creative fire that burns inside you.
Innovation isn’t often achieved alone. Develop a brain trust with your colleagues/coworkers and better outcomes will follow by everyone having the opportunity to contribute. By being inclusive, you get more ideas, experience, expertise and collaborative power from the added brainpower. Things are much easier and better together.