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What Is AB Testing In Digital Marketing?

June 3, 2022
May 1, 2023

What Is AB Testing In Digital Marketing?

Kate Francis

An AB test is a type of test that helps marketing experts learn what is working and what isn’t by comparing two pieces of marketing assets. There’s more to digital marketing than people expect. While most see a simple landing page or email, digital marketing experts understand that there’s a lot going on behind the scenes. One part of the strategy is called the AB test, but what is AB testing in digital marketing? At Red Shark Digital, a digital advertising agency near me, we strive to make our strategies the best they can be, and with the use of AB testing, we can! Here’s how it works.

What Is AB Testing?

Simply put, the AB test takes two different versions of the same marketing asset, such as an email or web page, and compares the two. This gives the marketing experts at your local digital advertising agency near me a better idea of what is working, what isn’t, and what needs to be better. Based on the results from this test, your advertising agency Greenville NC will adjust their technique or strategy to make it work best for you and what your goals are.

Why Is AB Testing Useful?

Beyond understanding what is AB testing in digital marketing, it’s important to understand the ways in which AB testing enhances your digital marketing strategy. AB testing offers many benefits to marketing experts and their clients. To start, it gives you an insight into what is working, so we can continue to use the same or a similar strategy in other marketing endeavors. Running tests such as the AB test can save you time, energy, and money, as it can show you what your digital advertising agency near me needs to focus on in order to succeed.

What Marketing Assets Can Be Analyzed With AB Testing?

There are quite a few marketing assets that your advertising agency Greenville NC can study with AB testing, such as:

  • Emails
  • Web pages
  • Social media advertisements
  • Social media posts
  • Blog formatting
  • Calls-to-action (CTAs)

If you’re curious about how your content is performing on your end, you can request an AB test to be done to ensure your efforts are prosperous.

Red Shark Digital | Digital Advertising Agency Near Me

If you’re interested in getting started with AB testing for your marketing campaigns, Red Shark Digital is ready to help. As a leading advertising agency Greenville NC, our marketing experts are dedicated to ensuring you’re making the most of your marketing. For more information about what is AB testing in digital marketing and how it can help your business or our additional services, please visit our website.

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