I’m sorry email marketing can’t come to the phone right now. Why? Oh, cause she’s dead… well sort of. Email marketing is always a hot-button issue in the marketing industry as everyone is wondering if email is the best way to reach your target audience. There is no simple solution to defining whether or not email marketing is dead because, in a sense, part of it is. Say “so long” to your traditional email blast and hello to the “new” Taylor uh-I mean email marketing.
So let’s talk about this new “era” of email marketing. It has a big reputation, ya know. Let’s start with the facts. To begin, there are 2.6 billion people and counting using email, in comparison to Facebook’s 2 billion users. Of these, 57% of email users admit that their email is the first thing they check every morning. So if everyone is using email, then why are so many people struggling to find conversion with their email marketing. This is because they did something bad, but don’t worry… the pros here at Red Shark have put together some notes that will help you execute a perfect email marketing plan.
Let’s be honest, when it comes to emails, if a company sends you an email you glance at it and if it doesn’t catch your eye, you quickly go on with your life and delete the email. This is where you have to ensure that the content of your email marketing campaign is something that your audience wants to interact with.
Subscribers join email lists to receive information with content that serves as valuable to their life. For example, on Black Friday, I’m looking for a steal scrolling through my email when I see that Bath and Body Works is having a buy 3 get 3 on anything in the store. The email not only caught my attention with stunning visuals but gave me exactly what I wanted- six candles for the price of three. Giving your email subscribers exactly what they’re looking for when they want it is one piece of the puzzle that is email marketing. You have to be fearless when curating content for your email campaigns.
Another key component when it comes to your email marketing campaign is welcoming your new subscribers the right way. You HAVE to let them know that they belong in your community and make them feel a part of the bigger picture.
Your welcome message should be automated and include the basics such as:
One of the final things you must be sure that you do with your digital marketing campaign is that you stay consistent and take charge of your own reputation. For example, if you say you are going to send one lightning deal a week, never skip out on that. You always need to make sure that you are delivering as promised and that if you mess up, you take the reins into your own hands before your subscribers take it into theirs.
This means that if you promise at least one “buy one get one” deal per month and you miss it, you need to send out a sorry message that includes a better deal to make up for the mistake. Doing so will allow you to build trust with your subscribers and ensure that they never hit the unsubscribe button. All they have to do is stay, to take advantage of your amazing deals.
Okay, so I have a confession. When I started writing this I was fully prepared to tell you how email marketing is dead and why you should utilize other tactics in your marketing plan but after doing quite a bit of research and learning more about how sparks fly when you use email marketing effectively, I switched my stance on the topic altogether. If you have any additional questions about how you can take your email marketing to the next level, contact us today!
Email marketing is alive and well when you do it the correct way. Let us help you take your email campaigns to new levels and increase your overall conversion rate. So without further ado, I have to ask, … are you ready for it?