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Optimizing Holiday Advertising Campaigns: 101

November 12, 2021
November 7, 2023

Optimizing Holiday Advertising Campaigns: 101

It is no secret that 2023 brings a fresh set of opportunities. In these exciting times, how you promote your products and services online holds more importance than ever. While the end of the year is approaching, you still have a significant chance to shine! Take it from our team digital advertising agency, Greenville, NC, specialists.

Holiday marketing has always been a challenge. First, you face increased competition and higher stakes. Second, your competitors are promoting similar offerings. But in 2023, no significant hurdles are holding you back. Embrace the potential ahead as Red Shark Digital shares four valuable tips to help you excel in your holiday season advertising.

Optimize Holiday Advertising Campaigns

Speaking of advertising, optimizing your campaigns for online shoppers is essential, now more than ever. Search campaign markets especially require new levels of optimization. Our experts have observed a surge in online shopping trends, making it essential to tailor your paid advertising efforts toward the digital landscape.

One noteworthy aspect of holiday shopping is the preference of many shoppers for browsing beyond regular business hours. To accommodate this, you must establish budget optimizations from the get-go, or entrust a marketing agency in Greenville, NC, to handle the details.

Budget optimizations use various methods, one of them being dayparting. Depending on the nature of your business, it's advisable to schedule your ads to display during specific hours, such as between 5 p.m. and 5 a.m. daily. These parameters especially apply if you operate an e-commerce platform.

On the other hand, if your business primarily relies on phone orders due to the absence of e-commerce capabilities, you must ensure someone is available to answer calls when your ads are actively running. Holiday shoppers are known for their swiftness, and without the prompt assistance they seek, they will not hesitate to move on to the next retailer.

Drive Engagement With Unique Advertising

Recognize that the competition will continue to increase annually, meaning you must do everything in your power to stand out and get noticed. During the holiday digital marketing season, you are vying for attention amongst crowds of other retailers, and it isn’t always easy to ideate originality. Lucky for you, there are strategic steps you can take to stand out amongst the madness.

Tips to Enhance Your Advertising

  1. Utilizing curbside pickup in your ad copy
  2. Using promotion extensions whenever possible
  3. Utilizing remarketing and retargeting ads across all platforms
  4. Adding in-market audiences into campaign targeting
  5. Using Dynamic Search Ads and Responsive Search Ads
  6. Adding in callout assets

Lastly, ensure your bids are competitive in the final stretch of the holiday season. By utilizing proper budgeting techniques, your business is in front of the right audience at the right time.

Invest In E-commerce Website Development

With e-commerce mentioned multiple times throughout these tips, if you have yet to jump on the e-commerce bandwagon, establishing yourself with an e-commerce website is the essential first step to keeping up with competitors. Investing in e-commerce development ensures a successful holiday marketing season for your small business and the future of your scalability.

Slay the Holiday With Holiday Advertising Campaign Insights

Now that you have these four easy tips, it's time to get cracking and start slaying the holidays all season long with your advertising or the help of an NC marketing agency. If you have any questions or need additional help, speak with a dedicated sales team member at Red Shark Digital to guide you in the right direction!

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