Red Shark Digital is proud to announce the launch of a newly designed logo for TC Daniels, a project born from creativity, collaboration, and a bit of luck. After winning a professional logo design at a Greenville ENC Alliance raffle event, TC Daniels jumped at the opportunity to reimagine his brand's visual identity with the help of our creative design agency.

TC Daniels: Story Snapshot

A native of Greenville, NC, TC Daniels began working in ministry in 1996, becoming ordained as an Elder in November 2001 and consecrated to the office of Bishop in October 2012. He and his wife, Dr. Shree Daniels, founded Power Nation Church in October 2003, located at the corner of 11th and Forbes in Greenville.

TC Daniels was seeking a personal logo that could stand in unison with, but remain distinct from, the church’s branding. Designed to represent his own name, TC Daniels, the logo embodies qualities of strength, courage, and leadership. Featuring a lion, it serves as a personal emblem and visual representation of his steadfast character, resilience, and commitment to inspiring others.

Unifying the Brand

During our discovery meeting with TC Daniels, we reviewed his other companies under the TCD umbrella. The branding across them felt inconsistent and disconnected, which reinforced the need for his new logo to feature a strong, adaptable icon that ties everything together.

Daniels came to us wanting a logo that he could truly identify with, carrying both personal meaning and professional confidence. After bouncing off ideas together, our team was able to deliver a design that hit the mark on the first try - providing Daniels with branding he can proudly wear and stand behind.

Fine-Tuning the New Look

Updating a logo represents a brand evolution, and that's how our designers approached the project. The design process began with gathering input on Daniels' preferred style, colors, and overall vision for his brand's appearance. Preferred elements included a blue color palette, lion imagery, and a clean, modern aesthetic.

Elevate Your Brand with our Creative Design Agency

Helping businesses strengthen their brand identity is at the heart of what we do at Red Shark Digital. We're proud to have partnered with TC Daniels in creating a memorable logo that captures the spirit of his growing ministry. Get in touch with our creative design agency today to update your logo or kickstart a full rebranding project.

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