Google Ads can be an enigma. Understanding what Google Ads are and how they can be beneficial to your small Business marketing Raleigh can be difficult. This is especially true when it comes to Google’s responsive search ads. Before ever beginning your Google Ads journey, take the time to learn what search ads are and how they work with your Google premier partnered agency.
Google search ads are ads focused on matching search terms and keywords with your business’s ads. For example, if you are using your business advertising Raleigh budget to advertise your new line of shirts, then a search ad would be built with keywords around shirts. Google’s responsive search ads are similar to their regular search ads are focused on matching a user's query to your ad based on specified keywords. However, where they differ is that as the name would suggest, responsive ads are ever-changing to fit a variety of potential keyword combinations.
Google’s responsive search ads need to be carefully thought out in the building process. Responsive search ads work by matching the keywords a user is searching for to your ad. This means that if you are focusing your business advertising Raleigh on a specific product or service, the keywords you enter must make sense with the potential search queries of the end-user. As in the example above, if you are looking to sell shirts, you would use keywords that a user would type into Google in the search of shirts. Google will then search through each input you asked it to show for and attempt to match it to the searcher's query to the best of its ability. Setting a list of keywords that a user could be searching for can be a hard task for those not using a small Business marketing Raleigh team. These keywords need to be monitored frequently as they can at times skew your ads to show to users who may not be looking for your type of product or service.
At Red Shark Digital we worked hard to established ourselves as a Google partner. This is why we have a full team dedicated to providing a full suite of digital marketing services. Whether you are looking for SEO, paid advertising, social media management, web development, or any other marketing-related services, we have you covered. Contact us today for all your digital marketing needs!