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Digital Marketing Trends You Must Follow

November 12, 2021
May 1, 2023

Digital Marketing Trends You Must Follow

Red Shark Digital

Well, most of us here in the United States have been on lockdown since mid-March. And yet, people are still spending money like they’re getting two stimulus checks.

Take the gaming industry for example. According to a report from NPD, “March 2020 tracked spending across video game, hardware, software, accessories, and game cards totaled $1.6 billion*, gaining 35% when compared to the same time period last year.”

You must be asking yourself, ‘Why are these geeks spending money willy-nilly?’ And the answer is simple, they’ve picked up on the current situation and are tailoring their content to enhance their position.

They’ve picked up on 3 digital marketing trends that will continue to dominate the market in the months to come, especially when it comes to Greenville NC marketing. And we’re going to share them with you right now.

Don’t Have Video, Don’t Have Business

How many blogs do we have to write about this honestly? Not using video in your content strategy is just no longer an option, especially when it comes to selling products and services online.

In today’s world, people always have one thumb on their cell phones at all times, watching and sharing videos, engaging with their favorite brands, and what they have to offer.

Don’t believe me? Just take a look at these stats from ImpactBND:

  1. 70% of consumers have shared a brand’s video.
  2. 52% of consumers claim that watching product videos makes them more confident and guided their online purchasing decisions.
  3. 72% of businesses believe video content has improved their conversion rates.

Now, I’m no mathematician, but those numbers floating in the 70th percentile should be evidence enough to support implementing video content into your marketing strategy.

Email Me Flowers

Email isn’t dead, it’s becoming more personalized. Billions of people still use email for personal, commercial, legal, scientific, and academic purposes. Emails have embedded themselves into our daily routines and are here to stay.

However, email marketing is evolving, and those standard template emails just aren’t cutting it anymore. Today, it is a healthy combination of automation and email personalization that makes email marketing effective in 2020.

Focus your efforts on retargeting emails. Set your automated email to trigger when a user is browsing a particular product, then follow up with a promotional email or testimonial video to support the said product. This email can oftentimes be the tipping point in the buying process for that person to pull the trigger.

The Future is Interactive Content

What exactly is interactive content? Interactive content is anything that you can click, swipe, or engage with online. According to a report from Outgrow, 93% of marketer rate interactive content as highly effective at educating the buyer.

Some experimental content types you should expect to see more of in 2020 include:

  1. Quizzes and polls
  2. Augmented reality
  3. 360-degree videos

These forms of cutting-edge marketing technology provide the user with a much more immersive and memorable user experience. If you can master these forms of content, people will want to connect with your brand. If you need assistance with Greenville NC marketing, contact Red Shark Digital today.

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