Digital Advertising vs Digital Marketing, is There a Difference?

 In today’s digital age, trends and terminology seem to change daily. Digital advertising and digital marketing are two terms that are often used interchangeably. While there are similarities in digital advertising vs digital marketing, understanding each term separately can help you understand that they aren’t as similar as you expect.

What is Digital Marketing?

Fundamentals of digital marketing encompass the umbrella of techniques, strategies, and platforms used to market a business using digital avenues. Digital marketing near me can include SEO, content marketing, email marketing, affiliate marketing, and social media management. Think of digital marketing as the entire strategy that includes all marketing channels your business wants to use when promoting themselves and their products.

What is Digital Advertising?

Digital advertising is a portion of digital marketing. Digital advertising uses tactics such as paid search advertising, retargeting, social media advertising, video advertising, and audio advertising to get your business recognition. Essentially digital advertising is only a portion of the digital marketing near me plan. Digital advertising is critical to implementing a detailed marketing strategy to promote brand awareness gather impressions.

Digital Advertising vs. Digital Marketing

Digital advertising vs digital marketing is a common confusion made in today's digital marketing services age. The clearest distinction in the fundamentals of digital marketing and digital advertising is that marketing is the overall strategy while digital advertising is one of the tactics used to implement the marketing strategy. Both digital advertising and digital marketing near me strive to increase brand awareness, digital advertising is the direct tactics and strategies used to implement the overall digital marketing strategy. When digital advertising vs digital marketing are used in conjunction, brand awareness generally trends in a positive upwards direction.

Marketing and Advertising with Red Shark Digital

At Red Shark Digital we understand the importance of both digital advertising vs digital marketing. This is why we have a full team dedicated to providing a full suite of digital marketing near me services. Whether you are looking for SEO, paid advertising, social media management, web development, or any other marketing-related services, we have you covered. Contact us today for all your digital advertising vs digital marketing needs!