Marketing. It is something that is involved in every business, every day, no matter what industry you are in. It’s a word that you may find yourself saying several times a day, whether you’re a business owner or not. You may be remarking on a company’s marketing or lack thereof. You may find yourself needing marketing but not knowing where to start. You may just be trying to understand the constantly changing world of marketing and what is hot today compared to what may have been hot yesterday. Either way, marketing is part of every person’s everyday lives. Whether you’re consuming it or executing it, you can’t escape it. So, why internet marketing as opposed to traditional marketing? What’s the difference, if there is one? You may also find yourself trying to piece this together and determine why businesses use certain avenues over others.
Here at Red Shark Digital, we specialize in internet marketing. Internet marketing in Raleigh, North Carolina and everywhere across the world is so important because you have the internet at your fingertips. Your audience is endless. What could be better? So, what exactly is internet marketing and why do people need it? Well, businesses need it for awareness, lead capture, and ultimately sales. Consumers need it to be aware of the different options out there. It really is a win, win on both sides.
So much is included in a term as broad as internet marketing, it almost becomes a vague term if you aren’t specific. It can be as targeted as email marketing and as vast as creating content and adding to your site, social channels, and more! The point is, you use different tactics through different avenues all to increase your revenue and that may look different to everyone, but the end goal is the same. If you ask 10 different people, they will give you 10 different answers on what internet marketing is, but they will likely know what the main goal of internet marketing is.
The thing is, no one wants to watch commercials anymore, they don’t want pop-up ads that ruin their browsing experience, they don’t want to be bombarded. So, here is where internet marketing comes into play with being strategic in how different content is delivered to its audience. How are they served, where are they served, when are they served? This is all put in place by the agency you choose to execute your marketing (we personally suggest Red Shark Digital in Raleigh, North Carolina, but that’s up to you).
The overall consensus is, people just don’t like ads. They don’t want to be bothered with something that they have no interest in or need for. That is why you have to be intentional with what you are serving and not waste ads on people that don’t want to see them. Your internet marketing has to relate with your audience and speak to them in a way that they feel understood, not speak at them claiming you know who they are before they tell you. No one likes a bully.
Not only is internet marketing more effective, it is much more budget-friendly and leads become more plentiful and trackable. Can you believe that some businesses still swear by traditional advertising only, yet have zero tangible data that proves that the marketing they are spending hundreds, thousands, or even millions of dollars on is even bringing them leads? Why not spend the same and gain 3x+ the amount of leads that you were “gaining” through traditional AND you can track and prove the success.
It’s a no brainer, internet marketing is the way of the future. If you haven’t jumped on now, it isn’t too late. If you’re not sure where to start, contact Red Shark Digital in Raleigh, NC and we can help you get started today. Don’t be shy, we love new clients and we especially love a challenge. Get your internet marketing started today, before it IS too late.