We all have heard of scanning barcodes to buy something, but what happens when you scan a QR code? According to the Red Shark Digital marketing Raleigh NC pros, QR codes have the ability to lead viewers to an online landing page once they scan the unique code using a smartphone device. QR codes are 2D barcodes that link to a certain destination when scanned, like a website URL, video, social media page, event, or online menu. The data embedded in a QR code is created by using a dynamic QR code generator, like QRCode Studio that we use at Red Shark Digital, that allows total customization of your code that can be edited and tracked at any time.
QR codes are often used in offline marketing campaign materials like brochures, flyers, billboards, and stickers, as well as in online marketing ads displayed on CTV (Connected TV) and social media, which are accessible from computers, mobile devices, smart TVs, and tablets at any time.
All advertisers can find value in and successfully use QR codes in their digital marketing Raleigh NC campaigns. Since a viewer can’t click through their TV, the most beneficial QR codes to reach viewers at home can be found in OTT and CTV ads to give them quick access to the business's website to complete a call to action. The unique QR code can provide an interactive visual interface to keep viewers visually hooked and entertained after the 15 or 30-second commercial ends. To learn more about using QR codes or to work with Red Shark Digital marketing Raleigh NC, contact us today!