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Building a Strong Online Presence

November 12, 2021
May 1, 2023

Building a Strong Online Presence

Abby Costello

Building an online presence means much more than creating a website or social media platform that customers can visit. That site or platform must stand out in a way that gets you noticed above your competition. It is also important that you can be found easily online; if not, consumers will settle for the next best thing. Here’s what you need to do in order to establish a strong online presence:

Unique, Captivating Site

There is really no reason that a business should not have a website. Even if you have a strong social media presence and customers can be reached through those channels, you won’t make any money without a website to complete your sales. This means creating a website that is user-friendly and pleasing to the eye. A digital marketing agency in Raleigh, such as Red Shark Digital, is the key to creating a space that will truly grab the attention of potential customers.

Social Media Strategy

Many people consider being active on social media as commenting often, posting a few times a week, following back, etc. However, taking social media by storm takes much more planning than you might think, and with the help of a Raleigh digital marketing agency, we can create a promising social media strategy for your business that includes content calendars, SEO, posting dates and times, and more.

Paid Ads

Getting your products and/or services online is a great way to spread awareness, but the effort doesn’t stop there. Having a paid advertising strategy can help you become visible to a much larger audience across many different platforms. With fast results that trump organic growth, paid ads are an opportunity you won’t want to pass up.


Whenever someone is trying to find a product, service, or any other solution, they typically turn to the internet to find answers. SEO helps your business rank higher in search results, so you are at the top of the list when a person makes a relevant search. A strong SEO strategy will also help you reach your target market.Building a strong online presence is no easy task, and it is certainly not one that can be done in a day. Creating a captivating website, growing your audience, and strengthening your social media presence takes time. With the help of a digital marketing agency Raleigh NC, you can get started with these strategies today. Contact us!

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