As part of Raleigh marketing companies' programmatic advertising abilities, Red Shark Digital offers businesses of all sizes advanced TV capabilities built for the scale of localization and personalization. These capabilities include nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory. OTT & CTV advertising Raleigh NC allows advertisers access to the most advanced solution. These three methods of audience targeting allow for getting the right message to the right person at the right time with the help of an advertising agency Raleigh NC.
Over-the-top (OTT) delivers TV and video content directly from the internet. Consumers enjoy content on various devices, including Smart TVs, tablets, phones, laptops, and desktop computers. Unlike needing a traditional cable or a satellite provider to view content, OTT video runs on streaming or video-on-demand formats through popular and more affordable services like Netflix, Hulu, and Amazon Prime.
Since OTT refers to content providers distributing streaming media as a standalone product directly to online viewers, this bypasses:
The rise of OTT viewership provides more meaningful ways for marketers to engage at the right time with the right target audience at the right moments—bringing together the targeting precision of digital with the high impact of TV viewership.
A Connected TV (CTV) is a device that connects to or is embedded in a television to support video content streaming. CTV is very similar to programmatic OTT advertising because it connects to a device with internet capabilities, such as a set-top box or OTT device. All OTT content can stream through a CTV. These devices include:
CTV ads can also target specific interests of viewers, whereas traditional tv ads are shown to everyone watching that particular channel, regardless of their demographics and specific interests.
Navigating the world of effective targeting is a cornerstone of successful marketing. Understanding and mastering these methods, such as digital fencing, allows you to tailor your strategies and effectively connect with your desired demographic. Next, we dive into programmatic addressable geofencing, intent-based behavioral, and granular demographic targeting.
Our advertising platforms give Red Shark Digital clients a powerful solution to deliver advanced TV advertising to highly targeted audiences. These targets include the use of addressable geofencing. The geofencing advertising tactic is a location-based digital marketing tool that lets marketers send messages or deliver advertisements to a defined geographic area. With unmatched precision and scale, our OTT & CTV advertising Raleigh NC agency will use advanced tools to target OTT and CTV devices at the household level nationwide.
Intent-based behavioral targeting is also another unique feature we provide. It helps bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context, and other online behaviors. Raleigh marketing companies can decipher users' interests and needs by analyzing online activities such as searches, clicks, and engagement patterns. Pinpoint targeting enables personalized content delivery, ensuring that the right message reaches the right audience at the right time, amplifying engagement and conversion rates.
Granular demographic targeting takes advantage of numerous combinations of demographic variables to target your ideal audience. Focus on a broad audience or a specific demographic that would respond better to your message. This approach ensures that our digital advertising agency efforts resonate with distinct groups within our client's larger audience, tailoring your message to their unique preferences and needs. Understanding nuances like digital fencing allows you to craft campaigns that foster stronger connections and increase engagement.
When working with Raleigh marketing companies, we aim to provide effective marketing strategies for business owners looking to grow their audience and enhance their marketing campaigns. Contact our advertising agency Raleigh NC today to learn more about our marketing services and how our digital advertising agency can help!