With 2021 being halfway over, online marketing Raleigh NC agencies have seen some new trends emerge. It is crucial to understand how to get these trends to work for you.
Voice search, much like the title explains, is the feature of modern technology that allows a user to speak into a microphone and search for a product, service, or business without having to type anything in. This feature has become a great way for digital marketers to spread their message and bring their businesses to the forefront of searches. Advertising agencies must spend to be placed as the number one search result as most voice searches show just the top performer or spender in the category. Studies show that 76% of owners of speaker enabled technology use the feature for local searches each week. This would help consumers find agencies that specialize in online marketing Raleigh NC easier and make that top spot more sought after.
Email marketing has changed in recent years. Previously email marketing required users to click a link to a landing page, product page, or even blog post before they could make a purchase or learn more about the company. However, digital marketing agencies have now started to allow purchases to be made directly in the email allowing them to learn more about their users. The demand for this type of marketing has skyrocketed as agencies want to learn more about customers' overall feelings toward a company through the use of purchase patterns and reviews. The new wave of information gathered through these purchases makes marketing and retargeting simpler.
Influencer marketing is the fastest growing customer acquisition channel used by online marketing Raleigh NC agencies. Businesses who’ve used influencer marketing have had some incredible returns with an average return of $6.50 per $1 spent with some agencies seeing as much as 20 to 1 returns on their marketing efforts. Moreover, online marketing agencies also found that customers they’ve acquired through influencer marketing campaigns have increased their quality of customer.
ChatBots allow users to engage in conversations with an agency through the use of messaging software. Studies have found that 1 in 3 people prefer to use messages to speak to a representative rather than speak to a human employee directly through calls. ChatBots is widely used now in the business world as 80% of companies have reported using or planning on using it since 2020. Companies who’ve used this software have been found to grow at a faster rate than their competitors.
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