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3 Ways Drone Footage Elevates Video Marketing

November 12, 2021
May 1, 2023

3 Ways Drone Footage Elevates Video Marketing

Red Shark Digital

It can oftentimes be a real struggle to connect with your desired audience. With the current state of the digital world, this endeavor is daunting to so many people.Today, you can not simply produce content all willy-nilly, without having some form of intention or clarity behind the content to ensure authenticity. People can smell half-assed, un-authentic content from a mile away, so you better come prepared.It is no secret that video is the digital medium of choice in today’s day and age. Every day, businesses are seeing the true power of video marketing being backed by tremendous stats like:

  • 64 percent of buyers are more likely to buy something after watching a video
  • Video in email increases click-through rate by 200-300 percent
  • Real estate listings accompanied by a video receive 403 percent more inquiries than those that don’t

Video has snatched the content throne, and now it’s time for drone footage to lead the next content frontier. While not every industry can potentially benefit from this style of video, surprisingly, most can, including real estate agents, event consultants, retailers, fitness centers, photographers, and many more.If you have thought about adding drone footage to your marketing strategy but aren’t convinced of its value yet, then you came to the right place. Here are 3 reasons why drone footage can boost your video marketing efforts to the next level.

More Memorable Web Experience

Drone footage shot in ultra HD 4k is captivating. It offers the viewer a crystal clear image from a perspective not achievable by regular point and shoot cameras. In terms of web experience, when would one think is the best place for potential customers to be the most captivated and engaged? The answer is the landing page. Right when someone lands on your page, they are greeted with a stunning banner video of some high-quality drone footage.The benefits of including video into your landing page include an increase to user experience, user journey, and longer time on site.

Stand Out Amongst the Crowd

So many businesses and marketing professionals have mastered the use of video as a marketing tactic. There are countless forms of video content, and with the rise of Tik Tok, more and more are discovered daily. However, not everyone has ventured into drone video. Drone footage boosts your sales potential better than any regular photo would. It helps you stand out on social feeds, website landing pages, and product pages. A drone video can be requested by us here at the agency. For a small fee, we will get that perfect shot you’ve had floating around in your head for the past month. This video could lead to more referrals and first-time customers because suddenly you’re “the company with the really cool drone videos!”

Tell A Better Brand Story

Often times businesses will look to video marketing to help tell a story, or guide a buyer toward the wise decision. This practice is most commonly done regular point and shoot, but with a drone, it takes the experience up to a whole new level. This captivating drone footage is great for construction projects, product demonstrations, and partner and customer profiles.Here are just a few more ideas for using drone footage to tell an industry story:

  • Action sports is a great place for drone video production. It’s an easy and effective way to catch the athletes from above, doing what they do best.
  • As a clothing retailer, the drone can be used to capture large crowds coming in and out during a major sale.
  • Personal trainers and gyms can use drone videos to capture intense outdoor workouts which look especially stunning at sunrise or sunset.
  • For real estate agents, a drone can be used to capture aerial video of a property, the interior of a home, or the surrounding landscape. This type of video can help with buying, selling, and renting!

So, the benefits of drone videos are pretty extensive. It’s also usable for a vast range of industries including real estate, construction, retail, and event marketing. If you would like to invest in 4K drone footage for your business in the Pitt County area, don’t hesitate to visit us at Red Shark Digital!

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