As professionals in the digital marketing world, we recognize emerging technology and adhere to progressing digital trends. These advances in digital marketing give businesses a viable advantage to surpass their competition. Today, I’ll be touching on some inevitable digital marketing trends to look out for, because you will definitely be seeing them.
Being able to personalize your content to market to specific audiences is a valuable tool that marketers need to take into consideration. Large corporations like Amazon and Netflix are influencing their users through the use of personalization, which you can access see immediately after logging in. The content that you are seeing on your screen has sustained countless algorithms to provide you with content that you want to see. Netflix abides by a simple statement, which states “personalization equals maximizing enjoyment and minimizing search time.”
While this is a relatively new technology, there is a wide variety of voice search machines on the market. There is a chance you have used one of these devices, but you might not know it. Popular voice search technologies include speakers like Alexa by Amazon, HomePod by Apple, Cortana by Microsoft, and Google Home. Other technologies include those that are programmed on smart phones and computers, such as Siri by Apple and Google Assistant. Marketers can utilize voice search by implementing voice engine optimization, which is similar to search engine optimization, but programmed with keywords unique to the particular device.
Artificial intelligence (AI) examines the online performance of consumers and monitors the searches they make. Whether we like it or not, AI is flourishing in today’s technology and will take over many rudimentary jobs. Many people are in opposition towards this technology because of the ethical issues concerning their privacy and security. This type of technology helps businesses gain a better understanding of how their customers are directed to their page and by observing data like click-through rates and impressions.
Through the use of artificial intelligence, digital marketing agencies are offering programmatic advertising as an option for their clients. This type of advertising provides a profitable way to target more precise audiences. An example of programmatic advertising is through Programmatic Direct, where marketers can bid or auction in real-time. As a result, clients benefit because conversions increase while costs decrease.
A wide variety of businesses use chatbots as tools to handle their customer service needs. Users and site visitors can ask the chatbot questions and the chatbot will return a programmed response. There are a lot of customers who enjoy talking with chatbots rather than customer service representatives because of their receptive responses and ability to recall pertinent information about you in relation to your history with the company.
The use of video is an increasingly important tool in the way digital marketing is conducted nowadays. YouTube is a great resource, but the use of live streaming on social media sites like Instagram, Facebook and LinkedIn is growing as well. Drone and 360-degree videography are also helping businesses engage their audience by providing content that customers wouldn’t see from traditional videography.
Social media stories are available on most all platforms, including Snapchat, Instagram, Facebook, and YouTube. While these stories go away after a certain amount of time, social media users are typically more engaged because they do not want to miss out. As a result, businesses take advantage of this by posting exciting promotional content on their stories.