Customer relationship management, CRM for short, isn’t a new concept. As new information on leads and clients becomes readily available more and more companies enter the market providing CRM benefits to their users. However, as these providers attempt to differentiate their CRM offering, one company has come to the forefront as the leading option, HubSpot. HubSpot inbound provides a variety of critical differentiators including reporting and marketing. If you are new to HubSpot, having a marketing agency near me that can help you access all its benefits is an easy way to begin the CRM process.
A major aspect of customer relationship management is keeping up with each lead and current customer through regular outreach. In HubSpot, this can be done in a variety of ways. The first and most popular aspect of HubSpot inbound is email marketing. Through the platform, your marketing agency near me can create mass emails that can be used for a variety of things including providing a notice of upcoming sales, weekly newsletters, and overall keeping the company in the forefront of a lead’s thought process. Furthermore, with access to HubSpot’s workflows, emails can be scheduled out to be sent on specific dates, or sent to leads that have triggered specific criteria. These criteria can include instances such as a form fill, abandoned cart, and much more. Lastly, with the help of your marketing agency Greenville NC, you can use other forms of lead nurturing including live chat opportunities as well as text messaging through third-party platforms including SalesMsg.
Now that you’ve had a marketing agency near me, create a powerful marketing plan through HubSpot it’s time to monitor its results. Through HubSpot reporting and dashboards, you can see a variety of different metrics that can help you and your marketing agency Greenville NC adjust your plan to see the results you are looking for. Depending on your specific package, you can monitor everything from website analytics to marketing metrics, to final sales numbers on a micro and macro level. These metrics can help you see who is on your site, who is viewing your emails, and how often they are interacting with each along with whether or not they fully convert into a sale.
At Red Shark Digital, the leading digital marketing agency near me, we work tirelessly to establish ourselves as your go-to digital marketing agency near me for CRM management using Hubspot Inbound. This is why we have a full team insistent on providing your company with a full suite of digital marketing services that easily integrate with the Hubspot platform. Whether you are looking for SEO, paid advertising, social media management, web development, or any other marketing-related services, we have you covered. Contact us today for all your digital marketing needs!