You may be asking yourself, “Why should I take my marketing efforts into the digital stratosphere?” The short answer is marketing, like all things, is ever-evolving. In 2021, the world’s digital footprint is at its largest ever and only getting bigger. Taking your business digital through a digital marketing agency Raleigh is the best way to get your business in front of as many potential customers as possible. With 1 in 12 businesses not reaching year 3, a simple investment in digital marketing can result in an average 2 to 1 return on those efforts.
The internet and its services have never been more accessible to the masses. Currently 4.4 billion people use the internet. Of that, approximately 2.41 billion use Facebook and 321 million use Twitter. With a potential audience that large, having a full service digital agency at your fingertips could prove to be the advantage you need to spread the word about your business.
Now that you know the available audience, you need to know how to reach it. A digital marketing agency Raleigh can help you reach customers in a variety of ways. Digital marketing includes services such as search engine optimization, social media management, and paid advertising.
Social media, much like all digital services, has grown tremendously in recent years. Platforms such as Instagram are no longer about posting pictures and videos of your experiences. It is a great way to grow a brand through customer engagement, promotional posts, and partnerships with other creators/influencers.
Having a great website is the first step in a strong online presence. A good website is the equivalent to a great pamphlet in years past. However, a great website doesn’t always mean having great website traffic. Website traffic is crucial in ensuring potential customers understand enough about your business and its services to follow through with spending their money with you. A digital marketing agency Raleigh can help get your site the visitors you need to convert users from prospects to customers.
Paid advertising has always been around. However, in today’s digital age, it looks different from the billboards and posters of previous times. Whether it is Google ads, social media ads, or programmatic ads, as internet usage increases, exposure to ads is sure to follow. Ensuring that you are able to advertise your business where it can receive the most impressions is an art that a full service digital agency can provide. The best part is that advertising in the digital world tends to be less expensive than traditional newspaper and magazine ads.