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What Is the First Step in the Marketing Research Process?

June 13, 2022
May 1, 2023

What Is the First Step in the Marketing Research Process?

Erin Porter

When starting your own business, it’s important to know the answer to “what is the first step in the marketing research process?” The first step begins with asking a series of questions that will define your audience, which makes the marketing research process much simpler. If you’re itching to know more about the answers to “what is the first step in the marketing research process,” read on to learn more from the leading digital marketing agency near me.

What is marketing research?

Marketing research is the process of gathering industry-specific information about market demands, needs, and standards. When conducting marketing research, it’s important that you commit yourself to a thorough research process, as it affects every part of your business. From brand identity and product development to sales and customer service, you must understand how your audience behaves to meet the needs of your demographic.

There are three elements to marketing research that are important to hit to better understand your plan. These three elements include:

  • The customer
  • The company
  • The competitors

This type of research requires a mix of primary and secondary research. Primary research involves the use of first-hand information that comes directly from the source. This type of research could be conducted through surveys, interviews, focus groups, and other research methods. Secondary research involves gathering information, statistics, and gathering marketing examples from other companies to guide you along your marketing research process. When answering the question “what is the first step in the marketing research process,” our marketing agency near me encourages business owners to take a look at the market within the business’s specific industry.

Look At Your Industry Market

Depending on your product or service, the needs of the market will change. To better understand what is the first step in the marketing research process is, looking to see what is working and what isn’t working for your competitors will help you decide the tactics and marketing elements that would best benefit your small business. Our marketing agency near me recommends making a list of pros and cons, finding real-world campaign examples, and determining their success rates.

What to Expect With Marketing Research

From your marketing research, there are four things that you can expect to find that will be useful to you when conducting your own product campaigns, brand activation, and even conducting engagement with your audiences on social platforms. Marketing research will teach you how to communicate more efficiently with your clients and market. Marketing research will also help your communication strategies within your team, making problem-solving a breeze. By utilizing quantitative and qualitative research tactics, you get a sound understanding of your market that leaves out bias without de-humanizing the market. Finally, market research can show you how you can improve upon your own marketing tactics to set yourself above your competition. With the help of our marketing agency near me, we can utilize marketing research to deliver full-funnel marketing services with real results that you can see.

Red Shark Digital | Digital Marketing Services

Red Shark Digital is the leading digital marketing agency near me that can place your business at the top of the rank. Through full-funneling marketing services backed by marketing research conducted by experts, our marketing team works tirelessly to keep your business in the latest markets, tap into new audiences, and create intentional content that brings value to your brand. If you’re thinking about what is the first step in the marketing research process and don’t know where to start, contact our marketing agency near me to provide you with the leading marketing solutions for your business.

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