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What Is Marketing Automation?

April 7, 2022
May 1, 2023

What Is Marketing Automation?

Matt Mitchell

As a digital marketing automation agency, we cannot stress the importance of marketing automation in day-to-day workflows as well as the overall long-term outlook on business success. Marketing automation can take a huge amount of work off your team member’s plates while ensuring contacts or potential clients are engaged in a timely manner. So what is marketing automation and how does it work?

What Is Marketing Automation?

As HubSpot puts it, marketing automation is the process of using software to automate monotonous work. Digital marketing Greenville NC agencies that engage in repetitive tasks such as email marketing, social media management, or paid advertising can benefit from these automated processes. By setting up workflows via a marketing automation agency platform such as HubSpot, marketing agencies can automate these tasks allowing their team members to have more time spent directly with clients or working on other action items.

What Does Marketing Automation Take?

If your marketing automation agency has decided to set up or engage in automating some of your processes, there are a few key things to keep in mind. While automation saves a vast amount of time in the long run, there is some significant setup work needed. Building out the automation workflows for both your marketing automation agency and client needs is no small task. Setting up these processes such as email lists, workflows, and other key touch points can sometimes take weeks. However, in the long run, the same saved using marketing automation vastly outweighs any setup time required to get each account set up and running.

Red Shark Digital | Digital Marketing Automation Agency

Automation can be a great tool for any digital marketing Greenville NC agency. Using a platform, such as HubSpot, users can set up custom workflows for each of their clients depending on the needs and goals of that client. Whether you are looking to get started with marketing automation or would like to get more information for your business, we at Red Shark Digital marketing automation agency have you covered! Red Shark Digital specializes in a wide variety of digital marketing and web development services. Give us a call or check out our website for more information.

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