Do you ever feel like somebody's watching you? Not in the creepy stalker way though, I’m talking about in the even creepier technological way. Let’s be honest here for a minute, we’ve all walked into a store and then seen ads for stores that sell similar products or even ads for that same store across the internet. Don’t stress though, nobody is listening to your every word trying to target you. They are actually using a tool called geofencing.
Geofencing, is one of the hottest digital marketing trends going into the new year, so much so, that even cable companies are starting to offer it. So let’s start from the beginning and introduce you to one of the hottest new digital tactics that we offer here at Red Shark Digital.
Geofencing is a tactic that allows you to expand even further on your geo target. For example, if your geotarget is Greenville, your geofence could be the Walmart down the road or even your favorite digital marketing agency (Red Shark Digital). When you add in geofencing as a tactic for your digital campaigns, you are able to actually draw a fence around businesses and venues that you feel your key audience is. This allows your ad to actually be seen by people in those locations while they are there! Their location is determined by their mobile device’s IP address which allows us to make sure we are hitting your key demographic with your ads.
Often time when it comes to digital campaigns, one of the key ROIs for our clients is having customers walking in the door. This type of conversion is what we refer to as an offline conversion. Now, are you ready for the kicker here in how offline conversions relate to geofencing? Geofencing allows us to actually track these offline conversions. This means that at the end of the month, we can tell you how many people walked into your business after seeing or clicking on one of your digital display ads. How cool is that?
Well, similar to how we are able to fence off specific locations that you want your ads to show in, we also draw a conversion fence around your business. Conversion zones work the same way a geofence works in regards to how we are able to use a person’s mobile IP address to track that they actually step into your establishment. Talk about a killer KPI!
With mobile usage reaching an all-time high and continuing to increase, if you are not utilizing geofencing in your campaigns, then what are you waiting for? The time is now to cash in on offline conversions and for you as a business owner to be able to directly see how your digital marketing efforts are helping boost your in-store foot traffic. Now not only is geofencing an amazing tactic, it is also one of the biggest trends going into 2018. So why would you want to geofence with someone who is just now jumping on the trend? The pros here at Red Shark Digital have been utilizing geofencing in their digital campaigns since mid-2017 and we make it easier than ever for you to set up your geofences and see direct results in no time. Contact us today to kickstart your digital marketing campaign! We look forward to hearing from you!