The Role of Your Website in Inbound Marketing

Your website is the most important link you'll ever include in inbound marketing. Whether you're blogging, posting on social media, or sending out marketing emails, the goal is to attract consumers to your website.

This is where the magic happens. You have interested consumers researching your products and services. All you have to do is wait for a sale.

So before you even start thinking about Facebook and Twitter, you need to make sure your website is optimized for inbound marketing. Your website is at the core of everything else, so if it's not up-to-scratch, all of your inbound marketing efforts will be in vain.

A recent Memeburn article explains how businesses can optimize their website for inbound marketing.

Here are a few tips provided in the article:

  • Optimize, optimize, optimize with SEO, SEM and CRO.
  • Be mobile friendly otherwise mobile searchers will see you ranked lower than those competitors who are optimized for mobile
  • Create clear website navigation and CTA’s to guide your viewer to the information they require
  • Commit to lead nurturing for those that sign up to your newsletter or follow your blog

These four simple steps can help you design a more complete website. It all starts with optimizing your website content for search engines. SEO can help improve your page rank on Google and attract new customers.

Another important aspect of website marketing is keeping your visitors within your inbound marketing scheme. Before leaving your website, consumers should be prompted to join your email marketing newsletter or read your newest blog. Once you have their attention, you don't want to let it go. All of your other inbound marketing efforts should lead to your website, and your website should lead right back to those other platforms.

To talk more about this, or anything else, please contact us. Thanks.