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The Full-Funnel Approach

November 12, 2021
May 4, 2023

The Full-Funnel Approach

Just like in the kitchen, if you want to ensure your client reaches the proverbial bowl, you need to funnel them in. Digital marketing should be designed to lead your potential clients down a path to purchasing. To do that, you need to allocate your efforts evenly throughout all your digital marketing channels including social media, search engine optimization, and paid advertising. A digital marketing agency Raleigh can show you exactly how to do just that.

Social Media

In today’s digital landscape, social media management is key to brand awareness and management. Each step of the social media process needs to be designed to get the consumer to take action. The building block to a strong social media strategy is to take curated content and use it as a pillar to begin a conversation directly with your client base. This means focusing each step from the strategy process, to creating the content, to knowing when and where to post your content. A full service digital agency will possess the needed tools to accomplish just that. These tools include social media engagement, impression management, and a consistent posting schedule.

Search Engine Optimization

It’s no secret that our attention spans are getting shorter. With every search result being highly coveted, having a digital marketing agency Raleigh is crucial to earning that top spot. Search Engine Optimization (SEO) allows your company to rank higher through the use of keywords, backlinks, titles and metas. Your SEO strategy should be focused on allowing your potential customer to find you quickly and effortlessly. The higher you rank, the more likely a potential customer will click on your site. A high-ranking site establishes your business as professional and trustworthy.

Paid Advertising

Chances are, you’ve seen an ad today. Paid advertising is the quickest and most repeatable way to get in front of your potential audience. A digital marketing agency Raleigh can use a variety of channels to get your message across. Whether it’s a gif on a website, a static ad on a mobile phone app, or a video on a streaming device, paid advertising can be used to reach your intended audience in a variety of ways. Your paid advertising strategy needs to be tailored to allow your potential clients to see your ad and want to follow through on the action of learning more about your business. Using a full service digital agency would allow you to have the confidence of knowing that each portion of the ad from the design, to the target audience, to the placement of the ad is all taken care of.

Red Shark Digital | Digital Marketing Agency Raleigh

At Red Shark Digital, we can transform your SEO Greenville and Raleigh optimization process. With pioneering SEO strategy, website development, social media management, Geofencing and other great digital campaign strategy features, Red Shark Digital is eager to upgrade your digital campaign into a professional, sleek project that you and the public will love! Ready to learn more? Visit our website or contact us today to turn your digital dreams into reality!

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