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Staying Afloat in the Digital Advertising World

November 12, 2021
May 1, 2023

Staying Afloat in the Digital Advertising World

Abby Costello

If you are feeling left behind in the world of digital advertising, know that you are not alone. Many business owners feel distraught over not knowing how to properly use social media and other digital marketing tools, but a digital advertising agency like Red Shark Digital in Raleigh, NC can help. Here are some great tips to help you keep up with the times:

Less is More

Many new business owners go all in when it comes to getting their business up off the ground. They may set up social media accounts for each and every platform they can find, thinking that they will be able to reach more people this way and start generating traffic to their stores, whether that be online or a physical storefront. Setting up too many social media accounts, especially on unfamiliar platforms, is a recipe for disaster. Start with just a few accounts and focus on remaining consistent throughout your advertising efforts. This will help you build a loyal following and may even turn new prospects into buyers.

Find Your Place

Trying to advertise your new business in too many places at once can not only be overwhelming, but it can cause you to get lost on a platform in which you don’t necessarily belong. Your goal should be to find where you belong on social media, which means starting off on a few social media platforms that you are most familiar with. Pay attention to which platforms receive the most interactions; if one isn’t resulting in much engagement, focus on the platforms that are. Make sure you aren’t wasting time on a platform if your target audience isn’t present there.

Content Value

Have you ever heard of the 80/20 rule? This rule means that 80% of your success will come from 20% of your efforts. This applies to practically everything, including your content, videos, blog posts, etc. All in all, 80% of your content should communicate value, while 20% should be focused on promotions. Having a blog with valuable content will help your business get more targeted traffic and provides your brand with a more life-like, human element, which builds trust with your customers.

Enhance the Experience

Ensuring a positive user experience will aid in the success of your strategies. There are many different ways to do so through the content on your site, your website’s loading speed, your communication channels, menu navigation, tone, and more. Consider the effectiveness of video marketing by using Facebook Live, Instagram Stories, and Snapchat Stories to engage with your audience. Don’t forget about optimizing your website for mobile usage as well.

If these tips make you feel like you are in over your head, a digital advertising agency in Raleigh, NC is available to help. Contact Red Shark Digital today!

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