The New Year countdown is upon us. The implementation of 2019 digital strategies starts now. Working on the usual suspects (SEO, SEM, Email Marketing, etc.), is important, but Social Media Advertising is just as important nowadays. The amount of users on social media has risen, especially since 2015. In the United States, an estimated 196 million people used social media in 2016, a number forecasted to exceed 216 million by 2021. Now would be the best time to begin investing in your social media marketing to increase your brand awareness.
Social media marketing helps increase brand awareness as well as validate your brand. 78% of small businesses use social media to bring in new customers. 33% of customers identified social media as how they identify new brands products and services.When social media is used correctly by your company, it increases your brand’s awareness. Actively engaging with users, and building positive relationships on social media will help build trust with your customers. Answering questions about products or your service quickly can make a positive impression. 75% of consumers using social media expect to hear from customer service in an hour or less.
Social media is a rapidly evolving form of communicating with the world. Using social media platforms helps us receive and process lots of information such as entertainment, news, and education. Social media keeps the whole world connected to each other. It transfers information almost immediately. What used to take months to relay the same amount of information now takes minutes.The rapid increase of users has changed the mentality of how social media can be used. Companies paid social media no mind, but now that the user base is huge, however there’s no way to avoid the elephant in the room.
Social Media Marketing has several benefits. It helps increase traffic to your website, which in turn attracts more customers. Similarly, through being active on your social media accounts and building conversations, you are engaging your user base and showing interest in their comments, questions, and thoughts. Through these interactions, your brand’s awareness increases. Brand awareness is a huge benefit of using social media. Showcasing your brand with positive feedback from customers on social media can boost your brand awareness. Tagging individuals or getting users to tag your brand on their pages can help increase your brand’s awareness. Another way that companies are now getting the word out about their product is through hiring social media “influencers.” Meaning people that have a large following on social media wearing or using their products in order to gain awareness and ultimately more conversion.
Social media can be used for many different goals. In the social aspect, it connects you with your friends, family, and favorite celebrities. With respect to news, it is a great way to know what is going on around the world. In the business aspect, it is a tool that can be used to showcase your brand to the world. With a projected 25% annual growth over the next 5 years, the time is now to invest in social media.
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