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The Remedy for 5 Major Small Business Pains

November 12, 2021
May 1, 2023

The Remedy for 5 Major Small Business Pains

Abby Costello

2018 is the year of the entrepreneur as small businesses are springing up everywhere! Many small businesses fail in the first year they are in business for various reasons. I’ve compiled a list of 5 major pains for small businesses, all of which the talented folks here at Red Shark Digital can remedy.

Problem: Nobody Wants to Work for Me!

I ranked this problem number one because it takes employees to run a business and if you don’t have any your business will not flourish. Many small businesses struggle with recruiting employees that are not only quality but that actually want to work for the company

Solution: Social Media Management and Video Production

Here at RSD our biggest asset is that our all of our employees love their jobs so they do them to the best of their abilities. One reason why our employees love to work here is that of our awesome your office culture. One excellent way to make prospective employees want to work with you is by increasing your presence on social media. By showing prospective employees how cool your office culture is you will make employees want to work for you. RSD can help you manage your social media accounts across all platforms.

Another great idea to solve this problem is to create a recruitment video to post online with the job offer. RSD’s very talented video producer Mike can really make your vision come to life in video form!

Problem: My TV and Radio Ads aren’t really bringing in customers!

Say this out loud, slowly: TV is DEAD. Radio is DEAD. Neither of them is coming back. If you're still advertising solely on TV and radio with the explosion of online streaming services like Netflix, Hulu, Pandora, and Spotify, it's no wonder you're not getting the results you want! Very few people under the age of 40 are even still paying for traditional cable or satellite service, so if you're solely advertising on those platforms you're missing a very large population.

Solution: Digital Advertising and SEO

Digital Advertising can be anything from an aggressive Search Engine Optimization (SEO) campaign to social media advertising. I know you're wondering, what the heck is SEO exactly. SEO is the process of refining your online presence both on-site and off-site to maximize your website’s performance. The result? Higher rankings when customers google search which will lead to increased amount of traffic to your website.

Problem: My Website Sucks!

It is 2018 and the internet runs the world around us. It’ time out for websites that are not user-friendly! If your business still doesn't even have a website you are way in the dark ages! A functioning website is crucial to the success of any business in this day and age. Don’t get left behind!

Solution: Web Development and UI/UX Development

The digital experience of your brand contains every detail no matter how small or large. From the moment a customer lands on your site the user interface is working and the user experience has begun. Our creative director Spencer will ensure to create an experience that allows customers and visitors to easily navigate your content.

From there, our expert developer Nik will create a modern and user-friendly website that will easily be viewable on both desktop and mobile devices. We pride ourselves on extremely light and clean web development.

Problem: My sales aren’t booming and I want to sell online but I don’t know how

The main goal for most businesses is to generate revenue. That revenue is created by the sale of goods or services. According to the US Department of Commerce, online sale accounted for 394.9 BILLION dollars, yes that billion with a B, in 2016. If you’re not selling your goods and services online, you should be.

Solution: Web Systems

Many business owners want to sell online but simply don’t even know where to begin. Don’t fret! RSD can help with that! From inventory management to ordering and tracking systems we’ll create a customized solution! Nik writes powerful, clean, and secure web systems and applications that can be quickly deployed and accessed by any web browser, desktop, or mobile

Problem: I Can’t Figure Out how to get an Edge on my Competition

One of the biggest problems of smaller business is competing with other brands that are already established and well known. It can be difficult to make your business stand out amongst all the others that consumers come into contact with every day. If a business can’t actively compete with its competitors staying in business and making a profit will be extremely difficult.  

Solution: Brand Identity

In combination with a strong digital advertising and SEO campaign solidifying your brand identity will set you apart from your competitors. What business objectives is your brand trying to accomplish? Who are you targeting with your brand? Spencer and our creative team will help you answer these questions and many more. RSD can help you uncover business insights and pull together information that determines what makes your brand unique.

Red Shark Digital Agency is the leading digital marketing agency in Eastern North Carolina. We serve clients all over North Carolina and nationwide. Curious how we can take your business to the next level? Well, what are you waiting for? Contact us at RSD and see what we mean by our motto “Be Better.”

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