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Any business in 2023 should consider harnessing social media for brand identity and promotion to the public. Social media has become a goldmine for many businesses both old and new. To help with brand exposure, existing online has become, quite possibly, the most pivotal part of marketing for marketers. With 73% of marketers crediting social media marketing for increased web traffic and almost 90% saying it helped with business exposure, it’s hard to ignore the perks social media provides.
Within this guide, our social media marketing Raleigh NC experts share how to effectively level up your brand identity when it comes to social media. What is brand identity? Why is it so important? By the end of this guide, you’ll know the value social media adds to brand identity in 2023 and beyond.
Visualize brand identity as the personality of a business. Imagine a person without a personality - boring, right? The same applies to a business. If a business lacks personality, consumers may be less inclined to interact or engage.
A brand identity lets the world know who you are as a business and what sets you apart from your competitors. It’s the look and feel of the brand, as well as how effectively it comes across.
The look and feel of a brand may be through its logo, along with other elements of brand identity like fonts and colors. Tone and voice are two additional branding elements that influence how well your business comes across.
Having a strong brand identity is important because, without one, you may not get the same opportunities as a business. There are many reasons why a strong brand identity is important for your business. Here are just a few examples of how your company can benefit from branding Raleigh NC services.
As it clearly shows, some incredible benefits come with leveling up your brand identity and using it to leverage more sales and success.
When utilizing social media, the more you do, the better. With that in mind, Here are ten ways in which you can use social media to leverage your branding Raleigh NC efforts.
First and foremost, it’s important to do social media advertising effectively, and not all businesses are successful with their advertising campaigns. A failure in social media advertising is most likely down to not knowing who your audience are. Throwing money at an advertising campaign on Facebook or Instagram, for example, is a waste of money when you don’t know your audience.
Make use of your business data to tailor content for your target audience. Create buyer personas that accurately reflect who your business is for, and continue tweaking advertising campaigns on social media until something sticks.
There are lots of tips by Creatopy for social media advertising that are worth adding to your to-try list when setting up your next campaign.
Customer experience has become the new battlefield for many marketers seeking to promote their businesses. When it comes to storytelling, it increases conversions by 30%, according to Search Engine Watch.
Social media is the perfect place for storytelling because of its visual-centric nature. Social media marketing Raleigh NC professionals use both static imagery and video content to help draw in customers. Focusing on more story-led content is highly useful when engaging with consumers and converting leads.
Businesses need to be aware of branding and its influence on consumers to stay in the spotlight. It takes several encounters with a brand until the consumer recognizes it, so it’s essential to remain consistent online.
Your branding should be the same, whether that’s on Tiktok, YouTube, or Twitter. Everything you have has that same consistent approach, from your brand imagery to the color palettes and tone of voice. Brand guidelines are helpful to ensure your business stays in the minds of those you’re looking to convert.
Analyze your current marketing strategy to determine effective campaign elements and what tactics require revision.
Are you doing enough to showcase the company’s brand within the content? Does the content itself reflect what the brand’s intentions are? Without the right marketing strategy, the content you create isn’t going to have the desired impact you want.
Be attentive to what marketing strategies are proving good for ROIs and what haphazard approaches in marketing are losing money.
Establishing a voice for your business is essential to develop within the early operation stages. If it hasn’t, you’ll want to finalize what this sounds like before promoting your business on social media.There are lots of great options when it comes to brand voice and tone, but it’s something that needs to reflect your business niche. What type of business is it? Will it suit a more formal tone, or do you want your brand to feel like its customers are talking to a best friend?
How your brand comes across is crucial to influence customers to engage with it. If they love conversational branding, they’re not going to go for one that’s very formal and cold in brand voice. Make sure your brand’s voice and tone align with your target audience.
Similarly to consistency within branding, you want to continue this consistency for regular content updates. Your brand identity relies on exposure, and that exposure won’t come from one or two weekly posts on your company’s Instagram profile.
Every social media platform is different, but many show that one post daily is optimal for branded content. That level of content is quite demanding for any business, but it’s the nature of the beast when it comes to social media nowadays.
When it comes to content, focus your concentration on quality over quantity. At the end of the day, anything you’re posting online is a part of the brand identity. If that content isn’t up to par with your competitors, chances are it’s going to receive a lot less engagement.
While it’s been shown above that posting daily is integral, the quality of content is essential to help engage the audience. Not only that, but it does wonders for business branding and sets the bar of what your customers should expect in terms of the content produced.
Just like the internet in general, a lot has changed when it comes to social media. The social media platforms themselves have had brand transformations and have reinvented their channels to compete with their competitors.
As a business, it’s good to look at current trends on social media for content so you stay relevant online. Brand identity relies on that exposure, and - often enough, businesses rely on these viral trends and moments in social media to thrive and take off.
For marketers, being aware of what’s popular with their customers through their behavior with online content helps curate content they’ll love.
Social media is challenging to exist on, let alone schedule content for. Many businesses hire entire content teams to create, schedule, and promote the content created for the brand; however, for smaller businesses, solutions like these simply aren't possible due to a lack of resources.
Thankfully many businesses now have the opportunity to churn out social media content regularly with the use of scheduling apps. Hootsuite, for example, are ideal for scheduling weeks' worth of content across many social media platforms.
Apps like Hootsuite allow anyone responsible for managing content creation and promotion to concentrate on other workloads. Gone are the days of manual publishing.
Finally, assess and monitor the content you put out. As part of your brand identity, the content you publish should provide something for the audience. Whether your feed is educational or purely entertainment, the performance of your social media content matters.
Utilize the endless analytical platforms available for assessing your social media campaigns. Social media marketing Raleigh NC experts suggest:
Showing up on social media is essential for any business existing in this digital age. Success can be hard to find when you don’t have a platform online - at least not the level of success attainable with the internet nowadays. Don’t let your brand miss out on the endless opportunities presented through social media. Make full use of it in 2023 and beyond with the help of Red Shark Digital. Visit our website to explore how our social media marketing Raleigh NC team maximizes campaign performance using the latest insights within the sea of social media trends.
About the Author
Natalie Redman (LinkedIn)
Natalie is a freelance writer with two years of experience in web page copywriting for businesses across many industries. She’s also an owner of two blog websites and a Youtube content creator.
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