Tactic Library

Social Media Advertising

Social
Updated:
April 11, 2022

3.19+ Billion Active Social Media Users

Social Media has taken over the digital world with millions of users everyday using some form of social media. By not serving ads through social media, you could miss out on a large group of users that are primarily on these platforms.

Social Media is a great tool for building your brand across a variety of platforms. Social Media Advertising allows you to serve relevant ads to users based on a variety of interest-based data. This data is highly targeted and is significantly more detailed than traditional-based advertising efforts. Compared to other forms of advertising, social media advertising is a faster and easier way to yield quick results. It also gives you the opportunity to increase engagement with your customers and create content they will actually want to see.

By building a following and growing your social media accounts, every aspect of your social media efforts will act as a way to increase conversions. Social Media Marketing provides your business with a chance to build unique customer experiences while driving valuable traffic to your website.

FACEBOOK ADVERTISING

Targeting users through the world's largest social media site.

  • CROSS-DEVICE TARGETING
  • BEHAVIORAL INSIGHTS
  • AD MANAGER
  • RETARGETING

INSTAGRAM ADVERTISING

Engaging graphics and videos to reach your key audience.

  • AUDIENCE INSIGHTS
  • SPONSORED CONTENT
  • STORY ADS
  • CAROUSEL FEED ADS

INTEREST-BASED TARGETING

Targeting users based on interests, pages, and users they engage with.

  • TWITTER
  • LINKEDIN
  • PINTEREST
  • + MORE!

PILLARS OF SUCCESS

  • Data-Driven Campaigns
  • Cross-Platform Targeting
  • Relationship Building
  • Captivating Creatives
  • Interest-Based Targeting
  • Brand Engagement

RESULTS YOU CAN EXPECT

  • Increased Inbound Traffic
  • Higher Conversion Rates
  • Enhanced Customer Experience
  • Better Search Engine Rankings
  • Improved Customer Insights

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