When you think of social media, do you think more about posting about yourself/your brand, or do you think about being social - interacting with your followers, responding to comments, liking others’ posts, etc.? If your thoughts are geared more towards posting about yourself, it’s time for a reality check. Social media is made for users to be social, so if all of your efforts are one-sided, you probably won’t get very far.
Think of it this way: if you comment on a brand’s post to ask a question about a certain product or service that they offer, you expect an answer, right? If you don’t get an answer, you’re probably going to find your answers elsewhere - maybe from a competing brand. Prevent this from happening to your brand by interacting with your audience to improve your efforts in social media advertising Greenville NC. Not only can you interact with your audience, but you can also create interactive content to get your followers engaged.
To get started in improving your social media advertising Greenville NC, you must first create a strategy for different types of content that will catch the interest of your audience. With approximately 3.5 billion daily active social media users, this might feel daunting. If you reach a stand-still, think about how you want your content to benefit the users. Use those ideas to craft content that will provide those benefits.
Rather than only providing static images with wordy captions, use tools to create interactive content such as story posts with polls, videos, infographics, surveys, etc. The opportunities are endless as long as you take advantage of the tools available to you.
Another helpful tip is to utilize social media scheduling tools. You may have noticed that your audience seems to be much more active on social media at night than they are in the morning, or maybe it’s the other way around. With social media scheduling tools, such as Hootsuite, you can schedule posts to a variety of platforms and even choose exactly what time they should be posted. Utilizing scheduling tools as well as creating social media calendars, in which you plan all your content ahead of time, will eliminate a huge amount of time that would be spent posting, coming up with captions, etc.
It is important to familiarize yourself with the audience you are catering to. If you aren’t quite sure what your audience looks like, create polls or questionnaires on social media to get to know them better. This will give you an idea of what they like and what types of content will catch their attention.
Interacting with your followers means more than just giving them a quick like on a photo or status update. Respond to comments, send messages, like photos, do everything you can to show your audience that you care about them! This also adds a huge sense of authenticity to your brand when your followers can feel that there is a real person behind the screen.
If you need assistance with your social media advertising Greenville NC, contact Red Shark Digital. We are happy to help with any and all things social media!