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Why Social Media Engagement Is Important

July 28, 2022
May 1, 2023

Why Social Media Engagement Is Important

Red Shark Digital

These days, social media engagement and your social media presence are nearly as valuable as your organization’s website. Both entities work together to serve as the 24-hour online ambassador to your organization and when applied properly social media engagement can help to generate an influx of new prospects, leads, and sales opportunities. So stop wondering why social media engagement is important and start looking for social media marketing near me. Let’s talk about some of the ways social media engagement can benefit your business below.

What Is Social Media Engagement?

In short, social media engagement is just an online conversation between people. By posting to your social media, you open the door for the conversation to begin with your followers and the audience that stems from your following. By liking, sharing, or commenting, your audience is engaging with you, but it’s important to remember that social media engagement is a two-way street. Your audience will eventually grow bored with an account that doesn’t reciprocate and prospects will decide to go elsewhere which is why social media engagement is important and must be practiced as often as you can. If you can’t keep up with the level of engagement you’re seeing across your accounts, seek out social media marketing near me and find a team that can help.

Boost The Opinion Others Have Of Your Brand

In 2021, over 4.26 billion people were using social media worldwide. Are you planning to just wait for your share of four billion people to stumble across your website and services? Having a direct line to your target audience and then some are worth more than just potential sales. You can also use your social media accounts to satisfy customer service issues and gather information on how your audience feels about your product. This can help you make better decisions with your product in the future so you can adjust and build a better product for your users. There’s no need for focus groups when you learn to use the billion-person focus group at your fingertips and understand why social media engagement is important. Research commissioned by Twitter in 2016 states that two-thirds of users say their overall opinion of a brand would be improved if that brand responded to a tweet. Of users who turned to Twitter for customer service, 96 percent said they would buy from that brand again and 83 percent of those same users said they would recommend the brand to a friend.

Generate Prospects, Leads, and Sales Opportunities

Just offering some media on your social media accounts is a good way to get your product in front of a large number of prospects. However, our social media services Greenville NC team aims to drive leads and sales opportunities. To turn prospects into leads and sales opportunities, you’re going to need to engage with your audience. By using social listening and keeping an eye on what your audience is talking about, you can identify comments that might generate leads with your response. Not just replying, but truly listening to what your audience has to say and offering a strategic and well-thought-out response can make a world of difference when trying to generate leads via social media engagement. A customer or client of a competitor might make their way to your comment section to gripe about something your competitor does. Right there on the spot, you have the chance to flip a client from one of your competitors’ thanks to social media engagement and social listening. Stop asking why social media engagement is important and start practicing or seeking social media marketing near me.

Red Shark Digital | Social Media Services Greenville NC

Social media engagement is a social media services Greenville NC strategy every organization should have in its toolkit. The potential for lead generation and boosted brand approval are evidence that social media engagement is a necessity when building an effective marketing campaign today. The opportunity to connect directly with prospective clients and customers is why social media engagement is important. If you would like to take advantage of the opportunities social media and social media engagement can present you and your company, Red Shark Digital can help provide social media services Greenville NC, and other digital marketing services. To learn more about how we can help with social media marketing near me and more, visit our website or give us a call at (252) 751-9200.

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