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Instagram Reels Tips from a Digital Marketing Agency

January 18, 2022
September 19, 2023

Instagram Reels Tips from a Digital Marketing Agency

Erin Porter

So, you're kickstarting your online presence and you've decided it's time to step up the game? Spreading your online presence across multiple platforms including social media is a great way to connect with your audience and gain access to untapped markets that are attracted to your product or service. While traditional PR and marketing strategies can work for your SEO and advertisement ratings, there are newer, non-traditional ways to break into a new market! The latest trend: Instagram Reels. Our social media management experts are breaking down what Reels are, how they work, and a few strategies that you can use to boost your presence on Instagram in a relatable way.

What are "IG" Reels?

"IG" Reels are videos on Instagram with a short, 30-90 second format that allows your audience to join you on a more personal, behind-the-scenes experience. This feature is a great content enhancer, as it allows you to go beyond a static image and caption and take hold of the features that Instagram has to offer you!

Step by Step on How to Use Instagram Reels

As the leading digital marketing agency Raleigh, we know a thing or two about IG Reels. We utilize them on our Instagram account to share what we've been doing around the office! Ready to learn about how you can boost your social media presence? Follow along!

  1. Access the Camera: In the top right corner of the home feed, click the icon on the far left with a bordered "+" symbol.
  2. Select "Reel" Mode: Swipe right on the camera modes until you see "Reel" mode. Tap to start recording your reel.
  3. Adjust Camera Settings: You can adjust various camera settings like the flash, speed, and effects by tapping on the icons on the left side of the screen.
  4. Edit Your Reel: After recording your clips, edit before posting. Tap the right arrow icon in the bottom-right corner of the screen to access Instagram's editing tools.
  5. Add Music: The first button allows you to add music or a viral sound to your video. Enhance profile optimization efforts by including the latest trends and choose catchy songs!
  6. Preview Your Reel: Preview your Reel by tapping the play button in the top-right corner of the screen. Make sure everything looks the way you want it to before publishing to Instagram!
  7. Add a Caption and Hashtags: Write a caption for your Reel in the caption field. Include up to 30 hashtags within your post to promote visibility.
  8. Tag Creators and Set Sharing Options: You can tag people in your Reel by tapping "Tag People" and selecting the appropriate accounts. Choose your sharing options, such as sharing to your Instagram feed or just to your Reels tab.

So, You've Got the Basics - How Do I Strategize IG Reels?

Now that you understand the basic features of Instagram Reels, it's time to share how you can utilize this feature in your campaigns and future rollouts to boost your audience and market!

Social media management professionals recommend you keep up with the trends at current. Whatever sounds or music is going viral, find a way to create a clever video that piques the interest of your follower base! "Sounds" are huge trends right now. Finding a way to create a skit or a funny idea that can appeal to the social media-aware audience.

One way to keep up with the trends is by following them! Utilize hashtags to keep up with trends, follow creators within your content niche, and visit the explore page to see the hottest content.

Another way that you can keep up with the public is through hashtag research. Researching hashtags that are being used in the latest viral IG Reels is one great way to reach new markets, and broaden your platform by bringing in new viewers.

Are you looking for new ways to strategize your social media? Red Shark Digital, digital marketing agency Raleigh, is ready to take on your social media presence. By utilizing the latest digital marketing techniques and strategies, we can provide you with insight on how to boost your online presence. Find more resources on the latest digital marketing news at Red Shark Digital.

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