Influencer marketing. You may have heard the term floating around online, or perhaps you were looking for digital marketing near me, or a social media marketing agency has suggested it for your business. But what exactly is it? Should you be using it? Where do you even start? Let’s dive into the basics of this marketing method and how to implement it into your social media strategy.
Influencer marketing, in short, is the digital marketing method of using an individual with a significant following to advertise your product or services to their audience for some kind of compensation via social media. With influencers, there are typically 4 types: Nano (< one thousand), Micro (one thousand -one hundred thousand), Macro (one hundred thousand - one million), and Mega (> one million). Some influencers (sometimes referred to as content creators) only accept monetary compensation, but many smaller creators will often accept free products and a discount code. With discount codes, the creator will usually receive a small commission or store credit for each purchase made with their personal code. If you are looking for digital marketing near me, influencing marketing is a great way to organically grow your followers if you choose the right influencer and audience.
Choosing your creator is critical. You may be inclined to contact your favorite celebrity with one million followers, however, bigger is not always better! In fact, small to medium follower counts in your niche are what you should be aiming for, as they usually have higher engagements. Still feeling lost? Here’s our social media marketing agency checklist. You should be choosing creators who...
It might sound scary contacting someone who is internet famous, but if you follow these simple steps, you’ll be set.
Influencer marketing provides a tailor-made, active, audience to your brand through someone they trust. A whopping 49 percent of consumers lean on influencers’ reviews of products. That’s nearly half of your audience! Whether you’re selling makeup or motorcycles, with the help of our social media marketing agency, we’ll make sure none of those leads slip through the cracks. When searching for the best digital marketing near me, trust Red Shark Digital to take you to the top with our research-based digital marketing tactics. For more information about our social media marketing agency, visit our website or contact us today!