Marketing Minute: OTT and CTV Advertising

Like most millennials, I binge watch Youtube and on-demand videos on a daily basis. With that being said, thanks to OTT and CTV advertising, I also spend a lot of my time watching non-skippable ads while streaming my favorite tv shows and movies.

What is it?

OTT and CTV stand for over the top and connected TV advertising. Unlike traditional TV advertising, OTT and CTV work with devices such as Amazon Fire, Roku, Chromecast, etc. to serve video ads that are non-skippable and immersive, as well as allowing you to serve pre-roll and mid-roll advertisements within streamed content. It also allows advertisers to engage with a unique audience by providing creative content, as well as implementing targeting techniques unique to digital platforms.

Why You Need it

According to a recent Yume & Nielsen Report, 60% of U.S households own a CTV device. With OTT and CTV advertising you will be able to extend your reach to a unique group of consumers that can’t be reached by traditional advertising. Also with the help of Red Shark Digital, you can take your campaign to the next level with geo-optimized targeting capabilities.

Combining all of the aspects of traditional tv advertising with the precision of digital, Red Shark Digital provides you with a new way to connect with your target users. Contact us for more information on our new offering and get started on your new OTT and CTV campaign today!