Marketing your small business may seem like an expensive and intimidating task in the beginning when you are first getting started, but it doesn’t have to be. You may look at your competitors’ advertisements and marketing campaigns and think that there is no way that you will ever get to that point, but Red Shark Digital marketing agency in Greenville NC is here to help! Even if you have a small business with an even smaller marketing budget, we know for a fact that videography advertising does not have to cost a fortune to be successful, as long as you present a strong message that gets the point across. Making a few simple but creative videos can kickstart your marketing campaign and really show off what your business is all about without a hefty price tag. Start with these three simple videos that will build trust, establish credibility, and show the people who work at your company, and you’ll be well on your way to building an even more reputable and buzzworthy business:
A product explainer video is necessary to give your audience the first impression of your company and what you stand for. First impressions are crucial in all aspects of life, but especially when it comes to a customer visiting your website or social media pages for the first time. Remember that the content of your video is far more important than how shiny or professional it looks. The point is to showcase all of the best features that your company has to offer. Focus on the problems your business can solve for your customers and clients through the products you sell. Appeal to viewers’ emotions and explain how your solution can help make their lives easier, better, more fulfilling, or whatever the case may be, and you will be well on your way to seeing success through your videography advertising.
Building your clients’ trust can be one of the trickiest parts of marketing a small business, but with an effective testimonial video, you can go above and beyond that goal. Start by interviewing some of your long-term customers that have seen tangible results thanks to your product and share those videos on a prominent page on your site. Make sure the customers you feature in your testimonials are aligned with your target audience. Ideally, your prospects will be able to see themselves and their businesses in the testimonial videos you create. Video testimonials help visitors feel more confident in your business and the services you provide. And why wouldn’t they? Your most authentic subjects are your actual customers. Using customer testimonials in your videography advertising is one of the most simple, effective, and affordable ways to market your small business.
Company story videos are the third form of videography advertising that we at Red Shark recommend all small businesses use when starting their marketing campaigns. A company story video lets you show off how and why you got started, the story behind your logo and branding, and what makes your business so special and unique on a human level in a way that no other medium can. Show your employees - they are the faces of your small business. When people are able to associate familiar faces and names with a business, they’re more likely to feel a strong connection to it , resulting in them having a positive experience with your brand. By featuring the friendly faces of your teammates, you can make your prospects feel right at home. After all, people are buying more products and services based on emotion rather than logic, which is one reason why appealing to a visitor’s psyche is so important when it comes to marketing your small business.
When you own or work at a small business where resources and a marketing budget can run on the thin side, you want to make sure you’re spending your time and money wisely. That’s why we at Red Shark Digital, marketing agency Greenville NC, recommend getting started with these three types of videos to build your small business through the medium of videography advertising. Once you build trust, establish credibility, and show your audience the faces of the company they are investing in and supporting, the rest will fall into place soon after.