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Geofencing 101: What It Is and Why You Need It

November 12, 2021
May 4, 2023

Geofencing 101: What It Is and Why You Need It

Erin Porter

In the wave of mobile use, location-specific searching has become increasingly popular. Whether you're checking for the newest restaurant in town, finding the best mechanic in your county, or digital marketing near me, location data is important to provide you with the most relevant information to find a valuable service close to you. Geofencing plays a large role in the collection of this location data, and is key to providing you with the best search results for what you need! As a business, it's important to include your organization in these parameters so that you gain traffic to your site/business. Here's what you need to know about geofencing and why it's so important for a growing business!

How Does Geofencing Work?

Geofencing reinforces the effectiveness of local SEO with keywords such as "digital marketing near me" by targeting advertisements towards a group of potential consumers based on where they are geographically. At Red Shark Digital, we can define virtual geographical borders around any specific location and target users within that conversion zone with advertisements.How geofencing works is through a series of steps. First, the geofence has to be determined. After this, the consumer needs to enter the geofenced area, so that finally a targeted advertisement can reach their mobile device. We use this tool to send specific and targeted messaging and advertisements, such as promotions or specials. With geofencing, we can also track:

  • Any sales that resulted from the digital campaign
  • How long customers were inside the business
  • How often customers visit a business

Since this action involves advertising and geofencing costs for the number of square feet that you would like to include, this is considered a paid advertising strategy. Geofencing is most effective for businesses with physical locations, as geofencing tracks foot traffic and can provide your business with meaningful results.

Why Should I Use Geofencing for my Business?

This location-targeted advertising strategy has shown to outperform non-location targeted campaigns by double. It's time to hop on this marketing strategy if you haven't thought about it already! With geofencing, you're expanding your presence on mobile devices to a new group of untapped consumers. More benefits of geofencing include:

  • Limited-time content delivery in a timely fashion
  • Connecting with customers that are most likely to shop with you
  • Crafting detailed content to a precise group of people
  • More precisely targeted marketing

Geofencing and Digital Marketing Near Me

It's important to remember that geofencing is simply one aspect of what should be an intricately detailed marketing campaign that works to bring traffic to your website and business. Geofencing helps to follow through on other forms of marketing, such as using keywords like "digital marketing near me" that utilizes local SEO to boost reach to the geographical area around that firm. For more information on local SEO, we've written a  on why local SEO is another important aspect of digital marketing and how you can use it to boost reach to your local community. If you're ready to unlock a new market for your business, don't hesitate to contact Red Shark Digital, the leader in digital marketing Greenville NC.

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