As opposed to traditional outbound marketing, there are many benefits of inbound marketing. Whereas outbound marketing reaches out to consumers and tries to catch their attention, inbound marketing is about being prepared when consumers reach out to you. They may do this because they want information about the product or service you’re selling. Or they might actually be looking to buy. Consumers that come to your webpage, social media page or blog might be at one of various stages. Through inbound marketing, you can take consumers at any stage—from those who know practically nothing about your product or service to those who just want to make a purchase—and give them what they want. Here are five benefits of inbound marketing.