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Digital Marketing Vs. Social Media Marketing: What's the Difference?

April 7, 2022
May 1, 2023

Digital Marketing Vs. Social Media Marketing: What's the Difference?

Erin Porter

When planning out your social media content strategy, it’s important to discern the many different aspects of digital marketing that will maximize your desired campaign results. One of the main distinctions that first need to be made regarding digital marketing vs social media marketing. What are the differences, how does social media integrate into overall digital marketing Raleigh NC strategy, and how can our Raleigh social media marketing team contribute to maximizing your digital campaigns? Read along to learn more.

What is Digital Marketing?

Digital marketing is a broad umbrella term surrounding the creation and execution of marketing campaigns online. Digital marketing encompasses a wide variety of media, including websites, advertisements, and social media. Any advertisement, post, or link that you can view on your phone or other electronic device is a form of digital marketing.Digital marketing implements a variety of strategies across different channels to boost profit, reach, engagement, brand awareness, and much more. Our digital marketing Raleigh NC team works tirelessly to research the best and most effective strategies that aim to boost your digital marketing campaign. For website optimization, our leading digital strategists conduct Search Engine Optimization (SEO) research to discover the most effective keywords. Effective keywords are typically low in Keyword Difficulty and score high in search volume.One of the key differences between digital marketing vs social media marketing: social media content strategy is simply an aspect of digital marketing. Digital marketing, as aforementioned, includes social media campaigns under the category umbrella. With that being the case, what exactly is social media marketing? Let’s get into what social media marketing is, what that looks like for building brand awareness, and how it can positively impact your overall digital marketing Raleigh NC strategy.

What is Social Media Marketing?

Where digital marketing encompasses all digital aspects of your brand’s campaign, social media marketing simply focuses on your brand’s social media content strategy. Social media focuses on campaign strategies across social channels like Instagram, Facebook, Twitter, TikTok, Snapchat, Pinterest, YouTube, and more. Social media marketing is an effective way to boost the exposure of your brand in a personal, casual way that users of the platform can relate to. With that being said, it’s important to understand your audience across your social channels.Depending on the application, your audience may change. Utilizing personalized content that relates directly to that platform’s audience will increase brand awareness, engagement, and visibility. One of the best ways to learn about your audience is by engaging with them! Follow along with their interests, their likes, and note which posts receive more engagement on your brand’s social pages. Other tactics for social media content strategy include:

Red Shark Digital | digital marketing vs social media marketing
  • attention-grabbing content
  • organic and paid marketing
  • collaborations
  • giveaways and contests
  • follower analytics
  • hashtag research
  • competitor analysis

The list goes on for new ways to grab your customer’s attention in the fast-paced world of social media! With the help of our Raleigh social media marketing experts, we can focus attention on the changes in the social media trends so you can focus on what you do best - running your business!

Red Shark Digital | Social Media Marketing Near Me

Red Shark Digital, the leading digital marketing Raleigh NC team, is here to lead your digital campaigns to success and beyond. With our industry-leading practices and ongoing research, we are proud to provide our clients with results that exceed their expectations. If you would like to learn more about digital marketing vs social media marketing and other industry-related topics, visit our website, contact us, or head over to our social channels for content!

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