Defining Digital Marketing

Red Shark is a Digital Marketing Agency with offices in Raleigh and Greenville, North Carolina. Our company does a number of services in the digital world such as web design, branding, and marketing. Web design is pretty straight forward, and designing a brand can even speak for itself, but digital marketing... What exactly does that entail? In the simplest of terms, digital marketing consists of the services that advertise your company—and there are a lot of ways to achieve that.

What is Digital Marketing?

As stated above, digital marketing refers to the tools and strategies used to advertise your company. If done properly, it will increase traffic to your site, provide links to your site as search results for relevant topics among your industry, and increase your site's online presence via ads or retargeting. Although digital marketing can be performed both online and offline, with the world advancing, more and more services and communication are being achieved online. That means securing your online presence is key to a successful business. This may seem like a lot of pressure, especially if you don’t have an extensive background or knowledge in marketing strategies, which is why some companies choose to hire digital marketing agencies, like Red Shark, to handle their business needs. However, being aware of marketing tactics can provide your business a foot in the door and shed light on DIY opportunities.

What are the Main Types of Digital Marketing?

We spoke about increasing site traffic and increasing your company's online presence, and we’ve established that digital marketing is the way to make this happen. Now let's take some time and define a few types of strategies that a digital marketing agency might use to make you successful.

Content Marketing

What is content and why is it so important to have it? Content is whatever you're providing for your viewer to digest. So the overall information throughout your site, but also information you're dispersing into the community. The story you paint for your online viewers is very important to your company's success. You want to be engaging and provide useful information so people see you as a resource. The more consistent content you can curate, via blogs or social posts, the more established you become among your peers. It's important to remember that consistency is key. In order for content to be a successful strategy, it has to be written on a regular basis, but all in all, it is a solid tool.

Search Engine Optimization

Another tool that goes hand in hand with content marketing is search engine optimization. This digital marketing strategy is used to increase your site's ranking among search engines—pretty self-explanatory. But what can you do to take advantage of the benefits? As we talked about the importance of content and how it increases your credibility, it also gives search engines material to pull from. When you write blogs on relevant industry topics, search engines like Google scan through them in order to find answers to the searchers' questions. When you're writing your content, make it relevant, easy to read, and use keywords—the words or phrases people might use to find your site if they searched your company. Although blogging is a very powerful tool, you can also do a few other things to help optimize your site. Ensure your images are loading quickly, make sure your site flows and makes sense, and reach out to other companies that might be willing to feature your company in a blog. Anything you can do to make your users' experience better will only benefit you.

Social Media Marketing

The last tactic to touch on is social media marketing. It's no surprise that social media is a huge factor when using digital marketing. In today’s society, it's almost impossible to see someone not on their phone, scrolling through news feeds on some social media platform. Well, take advantage of that. Along the same lines of curating content via blogs, make regular social posts. This does require a conscious effort, but you will see positive influence if you stick with it and intentionally put your business out there. Another tool to take advantage of is Facebook Business Manager. It allows you to target audiences that would likely be interested in your business, further increasing traffic to your site.

If you’re feeling confident, give these strategies a try and let us know if they work for you. Or if you’re looking for a digital marketing agency in Raleigh or Greenville who can handle all your marketing needs, or if you want more information, Red Shark is always here to help.